SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Navigate the Channel

OCTOBER 5, 2022

Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. Then, add to those with live tweets and posts as often as possible during the event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

KEO Marketing

JUNE 10, 2016

White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Placing links to videos and papers on Google+ will have a positive impact as well. It is also possible to perform a live video on YouTube. Preference.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Navigate the Channel

AUGUST 10, 2017

Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand: stream a production run, a project completion, or a customer testimonial to liven up your social feed on a regular workday.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Sharpspring

AUGUST 11, 2020

Just think about how many times this week you’ve deleted a spam email, closed a pop-up ad window or clicked “Skip Ad” on a YouTube video. Inbound marketing can come in the form of blogs, white papers, guides and other non-invasive advertising tactics.

Inbound Marketing 64

Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

Vidyard

DECEMBER 13, 2013

You can prompt a demo, a download, a trial, or even direct folks on a content journey to engage with more of your marketing assets. If you don’t use a CTA, it’s likely you’ll lose a viewer to other distractions such as competitors videos or suggested content on YouTube.

Video Marketing 50

Video Marketing Paper Youtube Landing Pages 50

NuSpark Consulting

SEPTEMBER 9, 2012

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Promote offers, content, webinars, or free demos/trials. . • Gender and Age. Just recently, Google added these demographic criteria to allow further audience refining. . Here are some examples. Additionally, think about lead nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Possibilities include downloading a white paper or report, signing up for a newsletter, contacting you for more information, following you on Twitter or Facebook, signing up for a free trial, viewing an online demo, or registering for a webinar.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

seo.co

MARCH 28, 2021

Create a Podcast or YouTube Channel. A podcast and/or YouTube channel could fill that role. If you’re using a scale of one (small action) to five (significant action), downloading a free white paper would be considered a one. Downloading a product demo may be considered a three. You need a differentiator.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Moz

JANUARY 22, 2019

They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. We created a landing page focused around demo requests. What information isn’t clear on the demo page?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Vidyard

APRIL 4, 2014

“Yes I want to start a demo right now!” Promote your epic content pieces Larger content offerings like gated eBooks and white papers take a lot of effort to produce and, as valuable pieces in your marketing mix, you should extend their lifecycle for as long as possible. Sign up for a demo? ” *click*).

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

RDW Group

APRIL 19, 2016

We’ve confirmed that not only do millennials turn to social media for information about B2B brands, but they overwhelmingly prefer Facebook and YouTube to other social platforms like LinkedIn.”. Having practical product information, such as training and demos (39 percent) and product news (29 percent), do well with millennials.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Vidyard

NOVEMBER 18, 2016

He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”. We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?”

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

DivvyHQ

JULY 30, 2019

Go beyond the usual white papers and competitors’ sites. Search wide and far—from academic papers in your field to podcasts and YouTube videos that entertain even as they inform. Encourage your team to do likewise.

Webinar Metrics 44

Webinar Metrics Content Keywords Paper 44

Sharpspring

OCTOBER 27, 2021

YouTube and TikTok. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. So, your lawn care business could share landscaping demos and tips on Pinterest while discussing “common lawn care issues” and directly promoting your business on Facebook. Nextdoor and local word-of-mouth groups.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Vidyard

DECEMBER 12, 2013

” Based on what I’ve seen work for major brands on YouTube, here’s an example of a highly functional video content mix I’d suggest as a rule-of-thumb. In late-stage/end of funnel video, you’ll want to use CTAs to prompt demos, trials, and you’ll want to make sure you’re easy to contact.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Directive Agency

SEPTEMBER 3, 2019

We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live. Top YouTube vloggers. Consumes educational content from YouTube channels/online content on the construction space.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

NuSpark Consulting

JUNE 4, 2016

When they click on the blog post, instead of seeing the content about widget-making regulation compliance, they see my popup which might look something like this… Here the entry popup is playing a similar role as the ads YouTube places in front of a popular video.

Marketing & Strategy 100

Marketing & Strategy Trigger Marketing Case Studies Intent 100

Directive Agency

OCTOBER 20, 2017

Lead generation content can include things like: White Papers. Free demos. One for a free trial and a popup for a white paper. For instance, CEO of L2, Scott Galloway, hosts a short series of YouTube videos called “Winners & Losers” directed at issues in the world of digital branding. Event access.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. White Papers. See A Demo.' Can Spam Compliance. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google. You can even just post the slides or the speech text. Don't miss these great opportunities to build marketing content.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

MARCH 21, 2007

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

Directive Agency

JUNE 13, 2018

Subscribe on YouTube! Leads are people who want to actually get a demo, a quote, or a proposal. What type of asset, ebook, white paper, case study, could we give to you as a sales org to help close these accounts and drive revenue? Let’s dive in! Don’t miss a video! Did you know our subtitles are interactive?

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. YouTube would make a good channel because it’s easy for videos to rank there. “Sign up for a Free Trial” or “Take a Demo” are the most common ones you would begin with. But keep testing.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Belkins

SEPTEMBER 20, 2019

Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. Prospects see ads while browsing the internet, watching YouTube videos, and generally minding their own business. But they do exist. It’s more costly.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Scoop.it

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Book a demo to learn how. Which has been the most effective?

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. YouTube video rank tracking (monitor keyword rank for your videos, too). why you the best at it.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Use platforms like Vimeo and YouTube – where you can optimize your videos. By giving consumers exactly what they’re looking for – addressing their pain points and challenges – you’ll gain authority, increase traffic to your website, and generate quality leads. Case studies. PDF downloads. Interviews. Infographics.

Paid Content 271

Paid Content Marketing Budget Paid Search Agency Advertising Channels 271

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48