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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

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The 6 Types of Marketing Funnels You Need to Know

BenchmarkONE

If you’re looking to increase your content engagement, you should consider adding videos to your rotation. . Lots of marketers turn to social media and Youtube. Use video in your paid ads , as this will get more top-of-the-funnel traction. Live Demo Funnel. Webinar Funnel. Lead Magnet Funnel.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Name a memorable ad in the past. Chances are, it’s a television ad. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine offers: downloads, demos, trials, etc. A B2B Video Marketing Strategy Overview.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live. Top YouTube vloggers. Consumes educational content from YouTube channels/online content on the construction space.

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Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

A thoughtful offer strategy, in which you present appropriate calls to action—additional educational content, demos and free consultations—depending on the context and where the web visitor is likely to be in the sales funnel. Digital ads have two major advantages over traditional print, television and radio advertising.

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Inbound vs Outbound Marketing Automation

Sharpspring

Examples of outbound marketing include TV and radio ads, billboards, telemarketing, cold calling and pop-up ads, among others. For example, they might subscribe to your newsletter in exchange for a white paper or a long-form piece of content. Inbound marketing enables you to : 1. Engage with your buyers.