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The Future of B2B eCommerce Marketing Trends

Webbiquity

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

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Video Marketing Best Practices

SmartBug Media

Take the time to look at top businesses and influencers in your industry. In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social. Tubular Insights.

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3 Lead Generation Strategies for 2022

Heinz Marketing

Remember, these buying committees will differ between industries – a tech company will have a wildly different buying process than a manufacturing company. This includes differences in how they consume new information, the people that influence their decisions, the channels they spend the most time on, and more.

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Exemplary B2B Marketing to Get Inspired by on YouTube

Vidyard

One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing. The information could have simply been released through a press release, but Workfront created not just one but two videos.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Use this information to stand out in your industry.

Buy 119