Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

NuSpark Consulting

APRIL 12, 2017

Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. As account-based marketing gains popularity, mass email marketing campaigns are giving way to personalized emails.

Account Based Marketing 124

Account Based Marketing Email Marketing Work Management Marketing Management 124

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side.

Intent Data 98

Intent Data Intent B2B Peer-to-peer 98

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. CRO ideas fall into 4 basic categories: 1. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. Offer Appeal 2.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. Get a Demo Which Intent Data is Most Likely to Convert? That’s why ZoomInfo has invested heavily to make sure we are the market leader in inferred intent.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

PathFactory

JULY 8, 2021

This summer, we’re excited to be recognized in the following categories: PathFactory is the easiest to use and easiest to do business with. PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. PathFactory has the best support.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Keep Your Email List Clean. Remove duplicate email addresses.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

SalesIntel

JUNE 21, 2023

Worrying about credits and data management takes all the fun out of sales and marketing efforts, so we made it easy by making it all available. We offer special packages, especially for marketing agencies, staffing firms, and others who need to support clients with our data. Could I buy SalesIntel as an individual?

Pricing 98

Pricing Price Planning Work Management 98

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. As we look ahead to 2023, these are the top metrics categories to have on your radar.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. As TrustRadius says in their report, “Cold outreach – calls or emails – is outdated and ineffective.”

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Content Standard

AUGUST 31, 2021

As a brand marketer, you invest time, talent, and capital to create excellent content that engages audiences and drives revenue. Here’s how brand marketers are using CTAs today, along with the seven types of CTAs they most often leverage to drive key marketing outcomes.

Top of Funnel 101

Top of Funnel Best Practices Newsletter Banners 101

PureB2B

MAY 30, 2022

We are all always trying to attract the right subscribers with our email marketing campaigns to encourage them to commit and respond to our call to actions. The number of emails hitting our inboxes is on the rise. More and more companies are now using an Email Drip Campaign strategy, also known as automated email campaigns.

Campaigns 62

Campaigns Trigger Marketing Opt-out Opt-in 62

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Retarget folks who’ve visited your pricing and demo pages.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. . We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Retarget folks who’ve visited your pricing and demo pages.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Biznology

AUGUST 30, 2018

” Customers appreciate suppliers who provide information that makes the buying process easier. “Buyer Enablement Tool” is not (yet) a Gartner Magic Quadrant category, but whether or not a piece of sales content fits into the category seems consequential to me now. .” Sign up for our emails here.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

chiefmartech

FEBRUARY 8, 2021

It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. A month later, I wrote What if 1,000+ marketing technology vendors were the new normal? which seemed outlandish to most people at the time. My bet: yes. What about the demand side?

Enterprise Management 142

Enterprise Management Marketing Management RFP Forecasting 142

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Parse.ly

APRIL 20, 2023

These Goals can include things like “increase conversions from email,” “increase traffic from search,” or even simple Page View goals. Now, marketers who primarily care about campaign performance can see it on their home screen in Parse.ly. See this example from our Demo Dashboard: How do I set this up? demo The post New Parse.ly

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Martech

NOVEMBER 21, 2023

With a solid data foundation, the DAM can “extend its arms into the other areas of your marketing technology stack,” Murphy said. Business email address Subscribe Processing. These separate categories of metadata should be clearly defined in separate fields and not linked or “nested.” “A Get MarTech! In your inbox.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Tagging 84

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time.

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. Inaccurate data can even hurt your email domain reputation and stop your outreach efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Lead Liaison

JULY 9, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Schedule a demo here! MARKETING ACTIVATIONS: Games, Improvements & Updates. . MARKETING/EVENTS: GAMIFICATION IMPROVEMENTS & UPDATES. MARKETING/EVENTS: GAMIFICATION IMPROVEMENTS & UPDATES.

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Hubspot

MAY 30, 2023

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content. You can tweak the email, ask for a rewrite, or save templates in under a minute.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Adobe Experience Cloud Blog

MAY 6, 2019

Amazon, which paved the way for one-on-one digital marketing, has recently reported that 35% of its sales come from product recommendations. It’s only natural that the marketing world is now craving a slice of that cake. Here’s where a marketing automation tool with separate flows for each scenario will work wonders!

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Today, as access to the vaccine expands, marketers have a new challenge: how to plan for reopening. Published on Categories. Published on Categories.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99