Sprout Social

FEBRUARY 15, 2023

In the process, cultural moments like Black History Month and Juneteenth have become a time of high demand for Black creators. Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent.

Brand Identity 92

Brand Identity Branding Budget Programs Communities 92

Metadata

FEBRUARY 5, 2024

Lucky for us, we got the other half during DEMAND. “We We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Unsurprisingly, the video went viral in B2B circles. A great product helped, but that’s only half the story.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. That number was reached and surpassed in 2020. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. The difference is Geofilters are premium, on-demand filters and can be used only at a specific location. Explore Social Media Storytelling. Marketing storytelling lets you share personal, relatable, and compelling messages with your audience.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit.

Communities 52

Communities Brand Identity Branding Work Management 52

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. Keep your storytelling skills. Storytelling is still the MOST important skill in achieving SEO success. What do SEO writers do? But don’t let it overwhelm you. Writers, relax.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Product marketing is bringing a product to market and driving demand for it. Brand Marketing. Buzz Marketing. Product Marketing. User-generated Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outbrain

JUNE 16, 2021

Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Content Marketing Institute

SEPTEMBER 26, 2018

It will power the future of storytelling. How can we make something go viral? I can make this go viral for you.” Going viral became a thing back in the 2000s. If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. Get video-on-demand access today.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Hubspot

JANUARY 20, 2021

This means narrowing down what your vlog will cover based on your brand, audience, and demand. Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Hubspot

AUGUST 4, 2017

To spark on-demand curiosity, George Loewenstein, Professor at Carnegie Mellon University, recommends leveraging the information gap theory of curiosity. In fact, happiness, hope, and excitement are some of the most common emotions that drive viral content. 6 Psychology-based Hacks for Making Engaging Videos. 1) Spark Curiosity.

Video Marketing 77

Video Marketing Viral Marketing Fulfillment Facebook 77

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. VR can be a vehicle for powerful storytelling. So how can marketers get in the game? Publications as well as marketers have began experimenting with VR and for good reason.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. With over 5,000 public relations internships listed on Glassdoor right now, public relations interns are high in demand. Careers in Public Relations.

Public Relations 76

Public Relations PR Press Conference 76

Biznology

MARCH 20, 2018

The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.” ” Earned media influencer marketing demands your awesome. OK, now on to tools.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

APRIL 3, 2015

That’s a big ask in our busy, noisy, and demanding world. 3) Consider Virality. Purposeful storytelling buys you more time and consideration. Virality (or pass-along rate in the old parlance) helps small firms reach much larger audiences. Use these to improve and magnify your content efforts! It’s a fact.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Content Standard

JANUARY 24, 2017

So much of our technology has been designed for on-demand use, reuse, and replay. Most of us deal in written content like blog posts, but it’s much harder to get words viral than images or social media accounts. Even Snapchat waits until users are ready to view their disappearing pictures or video snippets. b ) Disinterest.

Brand Identity 40

Brand Identity Branding Opt-out Viral Marketing 40

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. One viral post or brand crisis can skyrocket your numbers for a month (for better or worse), which could set unrealistic expectations for KPIs like impressions or engagements if you don’t put the data in context.

Storytelling 124

Storytelling Analysis Buy Correlation 124

ClearVoice

DECEMBER 27, 2019

As co-founder of Viral Ideas Marketing , David Feinman predicts, 80 percent of the world’s traffic will stem through video. This means brands will over-index budgets to fit this shift and demand, making it essential for freelancers to follow suit.

Video Marketing 84

Video Marketing Allocation Customer Satisfaction Budget Programs 84

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling. Online video is here to stay.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

ClearVoice

APRIL 15, 2020

” This ranges from creating a custom dashboard with the latest on-demand tools to interacting with attendees directly (by name) during the online event. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive. It could make people feel good (and even go viral) if done right.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Outgrow

NOVEMBER 4, 2022

Demand capture vs demand creation – navigating through the current economic climate. EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale. So I think in marketing, especially in SaaS and B2B marketing, there’s a lot of talk about demand capture versus demand creation, right?

Top of Funnel 52

Top of Funnel Efficiency Sales Management Demand 52

Hubspot

APRIL 23, 2015

Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. There is nothing gimmicky or demanding about the stories presented -- just real, relatable business advice from people just like you and me.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

ClearVoice

FEBRUARY 20, 2020

The good news is that these visual devices and evolving storytelling methods don’t just write themselves. and to encourage visual thinking, here are five visual storytelling devices that are only getting bigger and brighter by the day. 5 Visual storytelling methods you should master in the 2020s: 1. Click To Tweet.

Storytelling 110

Storytelling Creativity Video Marketing Display 110

Single Grain

NOVEMBER 29, 2023

With its short-form videos, viral challenges and dynamic user base, TikTok offers a unique opportunity for brands to connect with a younger, more engaged audience. Even newcomers can go viral if their content resonates with their targeted TikTok community. Because of this, TikTok is known for creating viral sensations overnight.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. "The Blendtec story demonstrates one of the key takeaways of contagious content. The Yoga Pants Obsession.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

NOVEMBER 4, 2016

That’s some seriously effective storytelling, and if you want to craft a killer story, no matter what the content format, you have to do great research. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 2) Do your keyword research.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

ConvertKit

JUNE 19, 2020

Gloria Atanmo is an online educator and content creator in the travel space, starting her career as a blogger through witty, reflective, and informative storytelling. His approach to photography is more about documenting and storytelling as he leads with a clean, modern, and artsy style. Selma (on demand). Twitter: @csallen.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

Online Marketing Institute

NOVEMBER 10, 2010

Good content works in so many ways (directly and indirectly through viral sharing) that make the time and thought investment well worth it. Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Single Grain

AUGUST 11, 2023

Short-Form Everything Because fewer people are listening to podcasts than they did ten or even years ago, it creates a new demand structure, one that closely mirrors the way viral video content is being consumed. The Role of Branding and Storytelling One aspect that podcasting excels at is building strong connections.

Tips 52

Tips Storytelling Communities Lead Scoring 52

Single Grain

SEPTEMBER 15, 2023

Storytelling: The Ultimate Engagement Tool Why is short-form content so irresistible? The secret sauce is storytelling. And that’s why short-form video content, like Facebook Reels or TikTok, is a storytelling goldmine. For instance, let’s say your TikTok video goes viral and scores 20,000 views, which is great.

Facebook 52

Facebook Video Marketing Content Storytelling 52

Adobe Experience Cloud Blog

JULY 11, 2017

The launch demonstrated not only an understanding of her fan base and their preferences—an increasingly mobile-oriented consumer base, but also innovation—driving a viral element to her album through social sharing and digital downloads while also driving demand for her physical album, which fans had to wait one week to receive.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Content Standard

MARCH 15, 2019

Who in their right mind—with an overstretched budget and a boardroom full of eager senior executives demanding results—would make content just for fun? Epic storytelling and captivating think pieces help you set your brand apart from the noise and clutter of our content-saturated internet world. You know better.

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Leadspace

JANUARY 27, 2021

While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. Use Brand Storytelling. Brand storytelling comes in a variety of forms: Reshare your customers’ content.

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Content Standard

APRIL 18, 2017

What better way to tell a story of innovation than through innovative storytelling? Consumers can click on various parts of the graphic to activate aspects of its storytelling, giving them a choose-your-own-adventure experience that is dynamic and compelling. A lot of collaboration is required to pull something like this off.

Brand Identity 56

Brand Identity Branding B2B Storytelling 56

ClearVoice

NOVEMBER 8, 2018

Authentic interaction, transparency and social impact are being demanded like never before in the content game. Superpower #2: Laser-sharp storytelling capabilities. The more storytelling chops you have, the better off you’ll be. Three holy grails.) . A content strategy that, well, backfired. See Nationwide.).

Marketing & Strategy 98

Marketing & Strategy Content Sales Qualified Leads Creativity 98