Remove customer signature testimonials
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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. They take online reviews and testimonials to another level. Guide prospective customers through the buyer’s journey. Quick Takeaways.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Email marketing helps companies communicate their message effectively and build relationships with their customers. For businesses, website visitors become valuable when you can convert them into paying customers. Don’t forget to include your email signature as well. That’s why email marketing is a perfect fit for them.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

You need to make it irresistible for your customers. On referring others, it gives their customers 500MB of additional storage space for free per referral. A referral program that encourages happy customers to recommend your brand to their network draws in new customers whom you may not be able to reach otherwise.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

One of the main levers of revenue growth is selling to your existing customer base. Use this functionality sparingly, though—you don’t want your customers to think that they have to keep paying more money to access vital features. Free trials, demos, or samples can also be used to nudge a customer into a cross-sell.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. Beginning with the awareness stage, channels like social media and content marketing can cast a wide net, capturing the attention of potential customers.

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Close Quicker: 8 Smart Ways to Shorten Deal Cycles

Zoominfo

Genuine recommendations from satisfied customers are always more compelling than the word of even the most persuasive rep. Relying on social proof and letting your biggest fans sell for you whenever possible is an effective way to translate positive customer experiences into glowing reviews. I can become a ZoomInfo customer.

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Great Email Marketing CTA Ideas

Sharpspring

Luckily, their customers respond really well to simple text links and buttons. That content is extremely valuable so make it easy for people to share with their colleagues by adding social sharing buttons in the signature or after key content pieces. Testimonial CTA. Customers can get fatigued by this language too.