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3 Tips to Prepare Your Data for the AI Era

Salesforce Marketing Cloud

With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. Good AI needs good data. So, where do you start? Get the guide 1.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. Guest post by Dylan Berger. Reduce and reuse.

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HubSpot’s June 2023 releases: The manager’s guide

Martech

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Our dedicated email management team is always improving this process to ensure that not only are these emails being sent, but also that they arrive successfully in the individual’s inbox. Our teams collect data that is relevant for business professionals to connect with one another. Data FAQ: Does ZoomInfo support phone spammers?

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot

It's a CRM (or Customer Relationship Management Platform). Moreover, those who employ a CRM system are 79% more inclined to consider their teams to be strongly aligned. CRMs have always solved that problem for customer-facing teams with hundreds of contacts and data points to track. It's not that new or hard to access.

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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce Marketing Cloud

Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Along the way, we’ll show how three companies are using marketing automation to reach customers in real time. Your marketing technology stack can help consistently deliver content to customers at scale.