WebMarketCentral

NOVEMBER 17, 2009

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

OCTOBER 1, 2008

We believe that Google's decision to replace 'Minimum bids' with 'First page bids' should, over time, have an inflationary effect on average pricing for certain keywords.'" Even Danny Sullivan, who knows Matt Cutts personally , alleges price fixing at Google.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

FEBRUARY 14, 2007

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

OCTOBER 3, 2007

Now, Alan Hill of IPresent2You.com , a 20-year sales veteran, believes he has the answer—a set of software tools that enable sales people to deliver web-based presentations, customized on the fly to address the specific needs and interests of individual prospects. Very reasonably priced. The I Present to You!

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

MARCH 3, 2009

Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

DECEMBER 14, 2007

That response to date has ranged from blatant price-gouging to forcing potential customers to wait in absurd and often ultimately pointless lines, sending most home empty-handed. Customers deserve better. And no retailer who behaves this way deserves a dime of your money.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

JANUARY 30, 2008

Don't Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

AUGUST 4, 2008

The people behind RoadShow are offering WebMarketCentral readers extended special pricing on advance registration—a $200 discount to marketers who call (310) 275-2088 and register before August 31st with the promo code RS08-RD. Expo, Tim O'Reilly, TechWeb, next generation of the Internet, customer experience, collaboration del.icio.us

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

DECEMBER 18, 2008

Next, create custom Flash forms using Docmetrics tools to collect user information. Pricing Monthly fees start at $100 and are based on the number of PDF documents tracked. to your Docmetrics account. Docmetrics offers a free trial, so it's easy to test drive the software and draw your own conclusions.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

AUGUST 11, 2008

Current customers include retailers Hot Topic and Guitar Center. For example in the retail industry, we've found that Socialcast unites corporate and store-level employees, creating a direct link from the staff that touches the customer to the staff that makes company-wide decisions. WMC: How is Socialcast priced?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

OCTOBER 6, 2008

What is the "whole product" that customers (and potential customers) are buying? Ensure that leads are delivered rapidly. Particularly for near-commodity products, leads can "cool off" quickly, and first-to-respond often beats best product offering. What new capabilities are most important to the market?

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JUNE 8, 2007

Unlike many other services however, VerticalReponse prices its service on a pay-as-you-go model rather than a monthly or annual fee. JP: We focus on smaller companies but because we've got a great solution, we often find ourselves with customers from smaller divisions of very large companies. Now that's customer service.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

AUGUST 20, 2008

According to GoodSearch.com co-founder JJ Ramberg , with gas prices rising and the housing market already in a slump, economic fears have led to a drop in charitable contributions nationwide, making it harder for non-profits to keep up with an increased demand for their services.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 8, 2008

Pricing starts at about $300 per month. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. Based in the U.K., and European countries.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

FEBRUARY 20, 2008

Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

OCTOBER 23, 2006

It's common, for example, on stock discussion boards for short-sellers to pose as insiders with damaging information about a company to trash a stock's prospects in order to drive down the price. More broadly, however, it's easy for competitors or disgruntled former employees to pose as unhappy customers and attempt to cause mischief.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

FEBRUARY 4, 2008

5 Easy Ways to Make Your About Us Page More About Your Customers by Internet Search Engine Database This brief but insightful articles shows how to make your "About Us" page more about what your site visitors need to know in order to have confidence in doing business with you. learn, research and compare what you have against a competitor.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

SEPTEMBER 21, 2009

Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500. per 1,000 emails sent.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

WebMarketCentral

AUGUST 3, 2009

Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. While this tool would benefit from more attractive pricing (you can only make 30-second videos for free) and better controls, it's worth checking out and playing with.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

OCTOBER 21, 2009

Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out. Pricing ranges from a free, ad-supported version to $200/month for the enterprise package, with the most popular service level at $38 per month.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

OCTOBER 24, 2007

The authors propose a promising answer: an overarching product-management-promotion-sales process based on a "customer manufacturing system" and borrowing principles from manufacturing, such as constraint analysis, continuous improvement and lean thinking. - "Why is there no well-accepted marketing process today? As we write this, the U.S.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

JULY 11, 2008

Pushing product doesn't work anymore, especially in the era of the Internet, when savvy customers can connect with each other and trade stories about your product—and your company—and can easily find alternative choices." particularly compelling customer experience that can be articulated to the world.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JANUARY 22, 2008

Top 10 Reasons to Double Your Search Budget for '08 by ClickZ Writer Kevin Lee gives ten reasons to dramatically increase search spending, including the growth in search volume, recognition that online campaigns drive both direct and offline behavior, and keyword price escalation (due the increasing popularity of this medium).

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing. Michael Brito examines why this yawning disconnect persists between corporations and their customers.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20