Remove customer persona strategy url
article thumbnail

Content Audits Don’t Have to Be Painful

Heinz Marketing

As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet. Opt for a condensed content audit – Pick 3 metrics to measure and 30 URLS to analyze. Get Auditing!

article thumbnail

How To Create A Communications Calendar in 6 Easy Steps [Template Included]

CoSchedule

We’ve also got a free communications calendar template for you — use it to hit the ground running. Download Your Communications Calendar Template Kit. Website URL. Planning work ahead of time as part of creating a communication content calendar shows you how well your strategy aligns with business goals. Let’s dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 120
article thumbnail

How to Cure What’s Ailing Your Content Marketing

ClearVoice

Below we’ve collected specific strategies to address some of the most common content marketing writing obstacles and weaknesses. Diagnosis: Failure to Address Customer Journey Stages. Cure: Understand the specific phases of your brand’s customer journey and target your content accordingly. Develop personas and customer journey.

article thumbnail

6 Remarkable Benefits of Strategic Content Mapping

Valasys

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

article thumbnail

The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

article thumbnail

What Is a Lead Funnel and How to Create One in 5 Minutes?

Outgrow

This will help in turning cold prospects into potential customers and boost overall sales performance. A lead funnel is a systematic approach for generating potential customers through a series of distinct stages. This section is defined as customer retention and audience growth through lead nurturing. What Is a Lead Funnel?