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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Execute monthly or quarterly reviews of your annual analysis.

Analysis 283
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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO.

Analysis 318
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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

More traffic means a greater likelihood of conversion, and possibly a sale. SEO takes time to show viable results, so make sure you implement various strategies that will speed up the process. Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy.

Traffic 246
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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Virtual customer user groups. They can organize virtual events.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Join adjacent and industry groups of your target personas.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Content that builds connections with customers is important. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Creating Content for Engagement vs. Conversion.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

The objective of marketing is to attract, engage, convert, and retain customers. These focuses are in alignment with how customer needs change and other disruptions. Content Marketing Strategy. The first step to only spending $8,000 a month on marketing is having a content marketing strategy. So what amount do you need.