Remove customer long-tail services
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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. And then there’s the long tail. So why do people launch long tail martech ventures?

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

billion searches performed on Google globally each and every day, your pool of potential customers is massive. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. With over 8.5

Keywords 105
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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. In turn, the artists gain exclusive access to custom frames to complement their artworks at a generous discount.

SEO 85
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Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Personalized Outreach with User Data. Image credit: Accenture.

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. The hyper-personalization of digital experiences means you need to distinguish between mere contacts and qualified leads who truly need your service. A/B test content and ads to discover what performs best.

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How to Drive Traffic with Zero Search Volume Keywords

seo.co

A realistic approach is vital, so keep in mind there might not be thousands of new users every month, but you do have a good chance of ranking for that term resulting in that limited number of users converting into customers. Why are many people switching from short-tail keywords to zero volume keywords? Target The Right Audience.

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Why You Need Keyword Benchmarking in your SEO Strategy

ClearVoice

As businesses look more to artificial intelligence (AI) technology for customer service and sales, tools like keyword spotting can identify keywords used in chat and customer calls to determine automated actions that resolve their issues. Short tail keywords. Long tail keywords. It takes work to stay on top.