Marketing Insider Group

JUNE 16, 2020

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. Call it information overload, the nearsightedness on the part of marketers, or anything else you want, the reality is, people hate ads. But, there is such a thing as too much advertising?

Advertisements 329

Advertisements Advertising Marketing Budget Business 329

Marketing Insider Group

FEBRUARY 2, 2021

You may have to test them to see how they work with your business model. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. Build authority and trust with consumers online?

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Webbiquity

OCTOBER 25, 2023

limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. How are we supposed to magically know what our target audience loves? Guest post by Ann Smarty.

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Marketing Insider Group

JANUARY 11, 2023

Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. According to Harvard Business Review, a 5% increase in customer retention can deliver up to 95% increase in profits. How much profit? Customer Training.

Marketing AI 253

Marketing AI Trends B2B Marketing B2B 253

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on.

Marketing Budget 353

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 353

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Content marketing is more cost-effective than traditional marketing – generating three times the number of leads for every buck spent. These metrics will tell you how engaging your content is.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Marketing Insider Group

JANUARY 31, 2022

It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. A content strategy is a holistic approach to delivering information to customers. Here’s why: Your content strategy is what makes your brand visible on search engines. Quick Takeaways.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. Source: G2.

Budget Programs 307

Budget Programs Paid Content Planning Startups 307

Marketing Insider Group

SEPTEMBER 14, 2020

We linked to the best available source but this crap takes a lot of time. 26% of adults are almost always online. That percentage is part of the 77% of US adults who are online daily. They tend to go online between once and numerous times a day. ( 91% of B2B marketers utilize content marketing to reach customers.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Relevancy: Helping people solve their problems or meeting their needs.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Marketing Insider Group

SEPTEMBER 27, 2021

Our advice: take it one step at a time. It’s a good idea to spend substantial time researching your audience to be sure you get it right. Customer personas ( when they don’t suck ) can be a really effective way to understand your different audience segments. Is it the number of people who visit your website?

Top of Funnel 348

Top of Funnel Marketing & Strategy Content Lead Scoring 348

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? Quick Takeaways.

eCommerce 246

eCommerce Work Management Marketing Management Lead Ranking 246

Marketing Insider Group

NOVEMBER 11, 2020

Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Well, what’s it worth to then keep that bird happy and healthy for a long time? How much profit? Customer Training.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Success isn’t just having access to these tools – it’s also about learning how to use them to connect with customers in meaningful ways. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Marketing Insider Group

JUNE 17, 2020

“How do they do it?” How many articles should I publish to increase my traffic and leads?”. How in the world can we do that? We want to focus our content on our customers’ needs. Yet we need to do so effectively, without taking too much time from our work. It’s not wasted time. I’m here to tell you can.

Traffic 304

Traffic Lead Scoring Lead Ranking Marketing Agencies 2 304

Webbiquity

MARCH 9, 2020

Creating high-value search-optimized content also helps established companies build their online presence and brand credibility. Products or services that are more visible online naturally attain increased brand awareness. Effective SEO Explores Customer Needs. Search Engine Optimization Creates Brand Awareness.

SEO 278

SEO Marketing Budget Planning Marketing Proposals 278

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. For this reason, your content is essential to entertaining, educating, and converting potential customers.

Top of Funnel 361

Top of Funnel Buyer's Journey Conversion Ad Building 361

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Now could be a great time to take a hard look at metrics like email performance and conversion rates (e.g. Audit nurture streams. Create a podcast.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Optinmonster

JANUARY 4, 2024

Are you considering buying an email list to find potential customers for your business? But it is a huge waste of time and money. Smaller marketing agencies that scrap email data from platforms like LinkedIn also sell email marketing lists online. But how you use the email data can land you in costly legal battles.

Buy 81

Buy Marketing Automation Services CAN-SPAM Work Management 81

ClearVoice

JULY 20, 2022

Consider the role of an infographic (or two!) Learn simple definitions, get clarity on formats, and see plenty of infographic examples so you start with a solid foundation. Learn simple definitions, get clarity on formats, and see plenty of infographic examples so you start with a solid foundation. What is an infographic?

Practices 52

Practices Best Practices Paid Search Agency Advertising Agencies 52

Marketing Insider Group

DECEMBER 13, 2021

In other words, be creative, but don’t reinvent the wheel every time. There are tons of resources available online but, like anything else, not all templates are created equal. On average, people receive more than 100 emails per day. Infographics are the most shared type of visual content. Image Source.

Template 309

Template Planning Content Marketing Work Management 309

Scoop.it

MARCH 21, 2024

Content is the key to generating traction for your online business and capturing quality leads for your sales funnel. Around 71% of people think that you can only get the best results from your content if you understand your audience to deliver customer-centric content. Rising trends are often a hot topic for discussion.

Webinar Metrics 91

Webinar Metrics Top of Funnel Marketing & Strategy Curation 91

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. And it’s not blasting people with your special offers and links to your website.

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Marketing Insider Group

JULY 20, 2020

Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. How is Inbound Marketing Defined? You’ve invested significant time and energy into creating content for your company.

Inbound Marketing 296

Inbound Marketing Business Lead Scoring Lead Ranking 296

Directive Agency

MARCH 20, 2023

After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Say you created a generative AI tool that turns your online failures into viral memes. In this example, I wrote a few more before I got to the winner: “Turn Your Online Mishaps into Internet Gold with Our AI Tool”.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Zoominfo

JANUARY 27, 2023

No matter how skilled the salesperson or how strong the product, there won’t be a deal to win if they can’t connect with the right people at the right time with the right message. In this guide, we’ll explore ways you can improve your sales prospecting to spend less time finding new prospects and more time closing them.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Spiralytics

AUGUST 3, 2023

With ad blindness and tools like AdBlock, customers have become adept at ignoring marketing messages. In this article, you’ll learn: What branded content is The differences between branded content and other forms of advertising How to create branded content Examples of branded content Let’s begin. So, what is a marketer to do?

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Optinmonster

NOVEMBER 10, 2022

Are you wondering how to get more email subscribers but not sure where to start? How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? How To Get More Email Subscribers. Run an Online Contest. Here’s How You Do It.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Optinmonster

JANUARY 4, 2024

SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. And every business wants more traffic, leads and sales , right? Ready for these awesome SEO tips?

Traffic 105

Traffic SEO Tips Dwell 105

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Contents 1.

Statistics 157

Statistics Video Marketing Planning Business 157

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. That’s especially true when it comes to where, and on what, to spend their money. Customers expect brands to put themselves out there for scrutiny: 39% will only trust a brand once they’ve had some interactions with it on social media.

Social Media 121

Social Media Paid Content Media B2B Thought Leadership 121

Scoop.it

JANUARY 4, 2024

By the time you’ve journeyed through this comprehensive walkthrough, you’ll grasp why this metric is more than just numbers – it’s the master key to understanding what’s clicking (yes, literally) with your email audience and uncovering where a touch of extra finesse might work wonders. Not sure where to start?

Click Rate 80

Click Rate Open Rate Email Marketing Eye-Tracking 80

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Statista ) Buyers spend 138% more when marketed via email as compared to those who don’t receive email offers. of online users between the ages of 16 and 24 prefer to use social media platforms for online brand research.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%. Let’s examine how each can help generate demand.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

ClearVoice

FEBRUARY 26, 2024

Believe it or not, the average person spends around 7 hours per day consuming content. We know what you’re thinking; that’s a lot of screen time. Think about how often a jarring statistic or compelling case study drew you into a narrative. It’s no longer a one-person show. Well, that’s their craft. Have a unicorn on your team?

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

ClearVoice

OCTOBER 13, 2023

Case Study: Narrato Narrato’s case study examines how a content agency moved its content creation process to Narrato’s Workspace. But, the challenge with this case study is how hard it is to follow verbally and visually. FreshLime is an online platform that helps clients increase their revenue through customized content services.

Case Studies 94

Case Studies Case Study Top of Funnel Studies 94

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257