Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. More so, they don’t understand what their customers want from them. What’s the point of the storefront? But only 0.2

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

Service 100

Service Paid Search Agency Companies Leads 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. Email this to a friend? Tweet This Post.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

AUGUST 5, 2014

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. Cabela’s is leveraging UGC by “passing their customer the microphone,” because as Adam put it: “There’s a good chance your customer’s content is better than yours.”

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Interactive Marketing Online Testing Strategy. Don’t do that.).

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

MARCH 9, 2011

If you can find, respond and delight those customers that speaks volumes for your customer service. After all customer service is the new PR and it also provides a great ROI! And Boolean searches won’t help since you wont know what to search for. The problem is you have to always be listening to find them.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience. Free shipping?

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

APRIL 3, 2011

His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. I don’t want however to overstate the case.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

MAY 7, 2013

Social listening technologies like Radian6, Hootsuite (or whatever your favorite is) will allow you to chime in at most relevant times with potential buyers, middle of funnel prospects or even existing customers – keeping you top of mind at all times! Social media allows you to educate potential buyers with new ideas.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. What is the demographic profile of your primary customers? Are a significant portion of your online customers also smartphone and tablet owners? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. But whatever they say, they’re helping shape your solution with the power of their voice! When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. They integrate in-store purchase data to customize online experiences. Just as your site is continuously collecting customer data, so are your physical stores.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. So pay attention to them.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JANUARY 4, 2011

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Here’s a checklist of six things to help ensure a smoother process. 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

APRIL 27, 2010

To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels. The result being faster turnaround on customer complaints, and increased responsiveness to customer needs. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

JUNE 9, 2010

The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Hear me out …. 20%, 50%, 80%?

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

MARCH 11, 2010

More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping. Like many things in marketing, the solution lies in listening: listening to your customers, that is. or “buy a certain amount, get free shipping,” showing customers you know shipping fees are a pain point for them is an easy win. Offer free shipping promotions.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Let me explain …. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 4, 2013

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable.

Buzz 100

Buzz Brand Identity Branding Mobile Marketing 100

Buzz Marketing for Technology

OCTOBER 6, 2009

2) What do you think is the most important thing a marketer can do for you to help you sell? It must get them access to their customers, the people buying what they are selling. It must help them influence those they get access to, if you have access, yet can't influence you're dead. It must help you deliver on what you say.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 5, 2013

And yup, the dopamine released during the game, and the behavioral economics theory that underpins the choices in the game, all help your sales team close complex deals faster. And I’m going to lead you through a guided activity that will reveal your priorities and help you reach alignment as a team.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. So, yes, we’ll compete and customers will decide who is best! We are an engine!

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

SEPTEMBER 10, 2009

1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). The reason for this is they are commenting on an existing product and helping to evolve the product. Things they haven’t thought of yet.

Product 100

Product Social Media Tagging Studies 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. From the authors of Facebook Marketing for Dummies comes another practical eBook with helpful tips and recommendations on how to market your business on Facebook.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Buzz Marketing for Technology

JULY 24, 2008

In order to get information about competitors, customers, project responsibility or another department, respondents said they have to go to three different information sources, on average. · Half (51 percent) of customer service managers â?? In addition, 40 percent of customer service managers â??

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100