Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. This also leaves room at the end for your Twitter handle if someone retweets your post. Keep hashtags short – under six characters whenever possible. Don’t use hashtags.

Social Media 262

Social Media Media Content Linkedin 262

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The two most common questions marketers are asking are, “Is Threads going to survive?” The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform.

Twitter 52

Twitter Phishing Domain Privacy 52

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Consider starting with Pinterest to find keywords.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. You can then analyze the data to uncover insights that will inform your marketing decisions. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. asktwitter. This is a good start.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

NuSpark Consulting

JANUARY 26, 2017

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

Marketing Insider Group

JULY 15, 2020

Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . These four marketing trends might help you reach your customer base in this continuing uncertainty.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. What is the difference between a # (hashtag) and the @ (at) signs? Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Sprout Social

APRIL 16, 2024

These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co. This can take a lot of shapes.

Keywords 99

Keywords Template Analysis Barriers 99

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Scoop.it

OCTOBER 1, 2020

There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. It’s a simple and effective marketing strategy that would get your brand noticed but it is by no means mindless. What are the Benefits of Content Curation on Twitter?

Curation 98

Curation Twitter Content Eye-Tracking 98

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

KoMarketing Associates

JULY 31, 2014

While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Twitter Counter for network history. Analyze Twitter Lists. Analyze Twitter Lists.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit. On the downside is the spend.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Tools 232

Tools Social Media Social Networks Work Management 232

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit. On the downside is the spend.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Engage with your fanbase.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Sprout Social

FEBRUARY 21, 2019

Social monitoring is the tracking of keywords and phrases relevant to your brand. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 92

Tools Blogger Demographics Social Media 92

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. Always Monitor Keywords. There are often two extremes: they have a customer support issue or they really love your brand.

Keywords 82

Keywords Twitter SMB Conference 82

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 101

Twitter Traffic Ad Building Tips 101

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

APRIL 14, 2021

There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now. Double down on influencer marketing and user-generated content.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145