Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. It is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

MARCH 9, 2022

. “One of the big gaps we noticed, especially during the advent of marketing automation, is that everybody really shifted their focus to the containers — when you were going to send something out — and a lot of engineering, data, technology, operational resources and marketing bandwidth went into that, and the content wasn’t relevant.”

Ideal Customer Profiles 120

Ideal Customer Profiles Content Bandwidth Marketing Automation Services 120

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. But RMNs need to mature.

Media 119

Media Advertising Agencies Paid Search Agency Forrester 119

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Leadspace

MARCH 9, 2022

Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. A CDP is very personal to an organization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. A CDP is very personal to an organization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

FEBRUARY 9, 2022

To overcome that hurdle, sales & marketing teams are implementing Customer Data Platforms (CDPs) with reporting functions to analyze and measure operational data management activities using AI — all within a user-friendly, point-and-click analytics dashboards. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

To overcome that hurdle, sales & marketing teams are implementing Customer Data Platforms (CDPs) with reporting functions to analyze and measure operational data management activities using AI — all within a user-friendly, point-and-click analytics dashboards. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Martech

SEPTEMBER 28, 2021

Content marketers can produce standardized content for teams to use, but they can also drill down and create customized content tailored for sales teams, and even for specific key accounts. There are a lot of ways you can customize and scale and personalize email for your sales people,” Didner said. “So 3 steps to win over B2B buyers.

Account Based Marketing 107

Account Based Marketing ABM Campaigns Paid Search Agency 107

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Context: The Cornerstone of Relevance. This is the framework for relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. Lack of clarity : Even with access to data, it can be challenging to determine which insights are relevant and actionable.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Leadspace

JUNE 28, 2021

For B2B salespeople, reaching out to a prospect at the wrong time or without the relevant information on hand can damage rapport and even break a deal. But without a solid foundation to capture and categorize new information and log customer interactions, adopting these tools can contribute to your database becoming swamped with dirty data.

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

The Point

JUNE 23, 2020

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. But there are still 5+ billion email accounts worldwide. Email is very much alive. Even cynics like me will find the argument convincing.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Another source of zero-party data is one we all know well.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

Forrester 101

Forrester Account Based Marketing ABM Paid Search Agency 101

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. But before that, let’s understand what intent data is: Understanding B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClickZ

JUNE 26, 2019

Customer lifecycle management (CLM) isn’t a new idea. According to Forrester, today’s consumers use an average of four different devices each day. Customer lifecycle management in the age of hyperconnectivity. Customer lifecycle management in the age of hyperconnectivity. Two challenges of lifecycle marketing.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Content Standard

NOVEMBER 16, 2023

Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation. But the technology has yet to realize its full potential — until now.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

B2B Marketing Directions

MARCH 3, 2019

Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance. said they were very satisfied.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. Simply put, our customers have made us better. Doug Winter, CEO and Cofounder, Seismic.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69