article thumbnail

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

6sense

Together, 6sense’s comprehensive display advertising capabilities enable customers to reach buyers across channels while optimizing ad targeting and spend on relevant audiences. For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com.

article thumbnail

Light Up Your Revenue by Decoding the Dark Funnel

6sense

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Following social media hashtags. Check out the Ebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

article thumbnail

Content + Intent Data: The Rise of First-Party Data

Content4Demand

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

article thumbnail

Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

AI could also make personalization easier and more relevant. Personalization is a hot topic in B2B marketing. It helps us collect information about in-market prospects and drive engagement by resonating with a prospect’s business needs.