Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started.

Automation 274

Automation Ad Building Digital Marketing Funnels Eye-Tracking 274

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. What is customer acquisition? Customer acquisition is the process of gaining new customers for your brand.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Eye-Tracking 132

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 132

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Product innovation, Operational metrics such as financial and productivity measures. R&D produces new products. Measurement.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Martech

AUGUST 4, 2022

They needed to start their email list — and build their online presence — from scratch. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

A/B testing 110

A/B testing Eye-Tracking Outreach Custom Publishing 110

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. So, an email that reminded a customer about the browse session, offered help and linked back to the page had some merit.

Intent 110

Intent Account Based Marketing Bombora Intent Signal 110

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. But in the context of emails, high-value customers are those who consistently engage.

Lead Scoring 92

Lead Scoring Lead Ranking Planning Cross-Selling 92

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Features 156

Features Product Tips Work Management 156

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Influitive

DECEMBER 10, 2018

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback.

Product 189

Product Demand Validation Outreach 189

Benchmark Email

DECEMBER 20, 2023

The retail world is dynamic, and staying ahead means not only having great products but also mastering the art of communication. That’s why email marketing is pivotal. It offers a direct line to customers’ inboxes, where personalized experiences can be crafted and meaningful relationships nurtured.

Email Marketing 72

Email Marketing Marketing Strategy Marketing & Strategy Tools 72

Zoominfo

DECEMBER 6, 2021

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. Follow up with a call to schedule a product demo. It’s a good target for outbound plays.”

Product 100

Product Zoominfo Demand Generation Email Campaigns 100

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. ” Your ad, email, message, etc., You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

SmartBug Media

JANUARY 25, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. See how we support Klaviyo > January 2024 Use AI To Create Winning Emails, Faster Learn More > Klaviyo Update Details With Email AI , type the goals of your campaign, and Klaviyo will create an on-brand section for you.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 117

Email Marketing Paid Search Agency Tips Planning 117

SmartBug Media

MARCH 7, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. And this is not about cutting salaries or layoffs.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. How it works.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing. Get MarTech! In your inbox.

Features 113

Features Click Fraud Product Advertising Agencies 113

Litmus

NOVEMBER 9, 2021

Instead of taking it personally, you can use abandonment and re-engagement emails to kickstart the customer relationship again. When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. Customer winback.

Automation 93

Automation Opt-out Opt-in Trigger Marketing 93

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. This isn't just an update; it's a productivity booster. Bringing it back home to us at SmartBug.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Sharpspring

DECEMBER 8, 2020

Acquiring new customers is always important, and retaining those customers is vital to growing your brand. Your email marketing campaigns need to effectively hook your target audience and keep them coming back for more. Here are five types of customer retention emails that can help you meet your goals in 2021.

SMB 97

SMB Open Rate Click Rate Marketing Automation Services 97

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Customers should move through the sales funnel almost without even knowing it.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Litmus

MAY 26, 2022

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. We’re now architects of the customer experience, and tasked with nurturing those relationships. Retention is key to revenue.

Email Marketing 94

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 94

SmartBug Media

MAY 9, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. SmartBug's Impact This update is an important tool for our clients because it enables them to see all their email and SMS campaigns in one place, improving their marketing workflow and allowing them to create better omnichannel campaigns.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Navigate the Channel

JULY 18, 2023

These findings raise an interesting question: Are customers more brand loyal or discount loyal? Consumers sign up for brand emails primarily for offers, sales, and discounts. Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail.

Product 65

Product Ad Building CTR Allocation 65