Martech

APRIL 11, 2024

Both provided a summary of the different categories of marketing technology and the purpose of each technology. Based on this, it’s hard to see any difference between Gemini and ChatGPT. As with all AI, asking the same question multiple times can get different answers. However, both left me wanting more.

Marketing Automation Services 124

Marketing Automation Services Bundling Marketing Management Public Relations 124

Martech

APRIL 24, 2024

Insufficient customer groundwork to amplify technology’s business value. This will allow teams to see the pain points that technology can alleviate and understand how it can help improve processes themselves. Consider aspects like customer activation and conversion optimization, which could all benefit from such alignment.

Process 80

Process Top of Funnel Work Management Marketing Management 80

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. can carry a lot of information that can help marketers.

Ideal Customer Profiles 116

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 116

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Martech

APRIL 5, 2024

There are different reasons why martech is underutilized. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization. Can it cover all channels of customer communication?

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 123

Ad Building Brand Identity Branding Tips 123

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement. Customers can use Google Cloud’s gen AI tools with WPP’s proprietary marketing and advertising data to create brand- and product-specific content.

Classified Ads 107

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 107

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. The sites have different audiences that require different types of content to convert into making a reservation. Consider how different stakeholders have different needs. Default selections are helpful most of the time, but not all.

Optimization 134

Optimization Analysis Comparison Opt-in 134

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Or had a service interaction where you had to answer the same questions multiple times with different people? Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. This process, called fine-tuning, may yield better results for your customers.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . And these interactions create more data that helps marketers understand what works and what doesn’t.

Marketing AI 110

Marketing AI Conference Generation Loyalty 110

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Only B2B

APRIL 24, 2024

Benefits of Demand Generation: Increased Qualified Leads: By creating widespread awareness and interest, demand generation activities attract a larger pool of potential customers, ultimately leading to more qualified leads entering your sales funnel. They help create brand awareness and generate interest among potential customers.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. Use customer data to inform email programs. Call on vendor and tech partners to help us succeed. The answer is, sadly, not much. Fast-forward to 2024.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Surveys fall into several general categories: General inquiries to assess the customer experience with our brands. The boss told us to do it.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand.

Enterprise Management 105

Enterprise Management Purchase Work Management Marketing Management 105

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Also, research how the buyer differs culturally from the original vendor. This is another place where it will help to know how the buyer differs from your current provider. Customer support and service. Product roadmap.

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

Salesforce Marketing Cloud

DECEMBER 12, 2023

Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

NOVEMBER 21, 2023

Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion.

Top of Funnel 118

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 118

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. What’s the Difference Between Ideal Customer Profiles & Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 120

Marketing AI Work Management Marketing Management B2B Thought Leadership 120

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. A pi-shaped marketer has many different things they can do well.

Work Management 121

Work Management Planning Marketing Management Deliverability 121

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. Organizations are at different stages of digital maturity and use AI for different functions. Why we care.

Marketing AI 129

Marketing AI Organization Tools Generation 129

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 100

Lead Ranking Allocation Churn Rate Lead Scoring 100