Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 226

Tactics Effectiveness B2B Marketing Management 226

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 318

Top of Funnel Work Management Marketing Management Content Marketing 318

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” ” – Philip Kotler, American marketing author, consultant, and professor emeritus. Customer retention: the ability of a business to keep its existing customers.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources. Start with personalized customer experiences.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 98

Budget Programs Work Management Allocation Product 98

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference. Prioritize Customer Onboarding First impressions matter.

Lead Scoring 60

Lead Scoring Lead Ranking Acquisitions B2B Marketing 60

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. You know, the drill: be nice to your customers, sort out their issues quickly, and they stick around forever.

Marketing Websites 99

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 99

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 103

Social Media Ideal Customer Profiles Media Customer Satisfaction 103

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. What about the customer experience?

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

SalesIntel

MAY 13, 2024

By focusing on building trust and becoming a trusted advisor, you can create a sales experience that gets prospects genuinely interested and eager to do business with you. B2B selling experience encompasses how businesses market and sell their products or services to other businesses. What is B2B Selling Experience?

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 119

Social Media Personalization Media Work Management 119

ClearVoice

MAY 10, 2024

Content transcends marketing. It’s the heartbeat of your brand, enhancing every department from human resources to product development. Compelling content helps build a bridge with customers and transforms complex ideas into accessible, engaging narratives. It’s an asset that can drive alignment across your entire organization.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service.

Business 97

Business Allocation Lead Scoring Lead Ranking 97

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Let’s explore the push and pull between SEO vs. Let’s explore the push and pull between SEO vs. Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 113

Paid Search Agency SEO Allocation Google 113

SmartBug Media

AUGUST 29, 2023

In today's fast-paced marketing landscape, lead generation plays a crucial role in any business’s success. As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. This can result in wasted resources, time, and money spent on campaigns that yield poor returns.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Outgrow

MAY 8, 2023

How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. What Is Customer Success? Why Is Customer Success Important?

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

Heinz Marketing

APRIL 28, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In recent years, the bow-tie model has emerged as a popular framework in B2B marketing. This innovative model offers several advantages over the traditional funnel model, making it an attractive option for businesses looking to optimize their marketing strategies.

Lead Ranking 99

Lead Ranking B2B Marketing Top of Funnel B2B 99

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Sana Commerce

FEBRUARY 22, 2024

This not only saves time but also reduces the risk of stockouts, helping maintain a seamless workflow and keeps customers happy. Improve customer loyalty by building lasting relationships between suppliers and businesses. Customers can also pause or cancel subscriptions and exclude specific products from their orders.

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

Sana Commerce

NOVEMBER 10, 2023

In the context of businesses, digital commerce involves the electronic exchange of goods, services, and information between companies and their customers, suppliers, and other business partners. B2B digital commerce in wholesale: Wholesalers are embracing digital commerce to transcend geographical boundaries and tap into global markets.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 244

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 244

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” Loyalty comes after the fact.

Purchase 129

Purchase Practices Customer Satisfaction Work Management 129

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. Just think about where marketing sat five years ago. That was marketing’s main function. Plan a campaign.

Advertising Agencies 320

Advertising Agencies Planning Paid Search Agency CMO 320

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

B2B Digital Marketer

FEBRUARY 16, 2023

Using Alignment Marketing to Build a High-Performing Sales Team Finding and retaining good salespeople can be a challenge in today’s business landscape, where traditional seller-buyer relationships are no longer as effective. To address these challenges, companies can leverage the power of alignment marketing.

Ideal Customer Profiles 59

Ideal Customer Profiles Customer Satisfaction Lead Ranking B2B Sales 59

Valasys

FEBRUARY 13, 2024

Artificial Intelligence (AI) has emerged as a powerful weapon in your arsenal, offering innovative ways to personalize experiences, analyze interactions, and predict future behaviors, ultimately leading to enhanced user engagement and customer retention. Then, use insights to refine the approach and reach peak performance.

Marketing AI 40

Marketing AI Customer Satisfaction Loyalty Demographics 40

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together. Download the guide 1.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

SmartBug Media

MAY 10, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. A separate Gartner survey found that this can increase customer loyalty by as much as 9%.

Planning 86

Planning Service Allocation Gartner 86

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 105

Work Management Marketing Management Customer Satisfaction Analysis 105

SalesGrape

OCTOBER 9, 2023

Telemarketing’s Role in B2B Marketing: Unveiling the Power of Voice In today’s digital age, where email marketing and social media campaigns dominate the landscape, it is easy to overlook the power of voice communication. However, telemarketing remains a vital tool in B2B marketing strategies.

Telemarketing 85

Telemarketing B2B Marketing Budget Programs B2B 85

SalesIntel

MAY 13, 2024

Forget those old-school number-chasing tactics – it’s customer time! A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. What Is Customer-Centric Selling? The game just changed. The golden rule?

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

Valasys

APRIL 5, 2024

Building client trust is crucial in today’s digital world. That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. This article dives deep into referral marketing’s cousin, performance marketing. What is Referral Marketing? Friction kills referrals.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40