Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Marketing Insider Group

MARCH 1, 2021

After that, you can enter the name of your business into the search bar presented to you. The category that you choose will determine which queries your business presents under within Google’s directory. Select whether or not you serve customers outside of that location. Press releases. Step 3: Add Your Location.

Google 326

Google Mobile Advertising Business Work Management 326

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Your customers/clients (and potential customers/clients) care about more than just the inner goings on of your company. You have much more flexibility in publishing and promoting engaging content.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. How do we communicate the value of SEO to our customers? We’re working on a new website.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. Build trust in customer relationships.

Curation 86

Curation Work Management Marketing Management Service 86

Hubspot

SEPTEMBER 18, 2023

This presents an optimal opportunity to make a sale. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Large Customer Announcement If your prospect has just landed a significant account, they're about to have a lot more money rolling in. It's a perfect time for your pitch.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Sprout Social

MAY 31, 2023

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. To safeguard your business, it’s important to customize the final output with your brand’s distinctive tone.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Contently

MAY 4, 2023

The cover performer’s extensive knowledge about your product, organization, or industry is essential for helping new employees, customers, partners, or investors get up to speed on everything they want and need to know. Live or pre-recorded presentations are an option here. A word of warning, however.

SME 143

SME Work Management Tips Content 143

Tomorrow People

JUNE 14, 2022

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Direct interviews: You may interview customers who currently use (or no longer use) a competitor’s product or service. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Hubspot

JUNE 6, 2022

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. Experience at their former jobs : Customize your messaging based on their career history. The Company’s Press and Media Releases Page.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. Yet, press releases are a form of content. For instance, sending out press releases to various online media outlets. After all, you’re now able to engage directly with consumers across many different online channels.

Public Relations 69

Public Relations Brand Identity Branding PR 69

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Press releases. A simple post with the webinar’s description may work before the presentation, but try to be creative, too. A gift for the customer and their friend might be a nice touch. Advertising. Signature lines.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Sprout Social

JULY 5, 2022

Webinar presentation. For maximum transparency, highlight real customers or creators. Ask yourself: What’s something your customers wish they knew more about? A web series is a scripted or non-scripted installment of videos published online. Webinar presentation. Meet the team. Day-in-the-life vlog. How-to video.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. to address pressing wants and needs.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences. Decision #2: About the company.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ANNUITAS

JULY 20, 2021

It’s not just that they aren’t up to the job of consistently delivering high-quality leads; campaigns can actively drag your marketing and sales efforts down, harm your customer journey, and operate with a negative ROI, making it impossible to create a repeatable framework of success. But this method quickly becomes unmanageable.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Tomorrow People

NOVEMBER 30, 2018

The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. Our wider customer experience is more traditional, so social media platforms such as Linkedin translate well for our business needs. And it helps that mobile technology has come on as well.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. It’s the outcome of positioning, which lives at the intersection of your expertise, the pain points you solve and what your customers care about. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Vidyard

JUNE 7, 2021

Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft Get It Free How to Screen Record on Mac If you’re on macOS Mojave or higher, there’s a built-in feature for recording your screen and it’s as easy as pressing a hotkey. This is why people like Macs.)

Press 65

Press Lock-In Video Marketing Display 65

Launch Marketing

SEPTEMBER 9, 2020

When determining your media goals, understand which media outlets will best present your messaging or your product and service offerings. Social media is a free but effective way to present your organization to the public. You can also read more on how to build a media list that gets you press.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. The strongest sign that you’re getting it right?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

BenchmarkONE

OCTOBER 27, 2021

Oh, and it’s great for assisting you when you’re pressed for time (which, let’s face it, is always). Canva is a graphic design platform that you can use to create custom graphics using templates for all types of educational communication purposes: social media, presentations, posters, documents, blog banner images, and more.

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Allocation 82

Martech

SEPTEMBER 25, 2023

Pricing customer service. How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? What is the potential value of sales to these customers? How did the event drive potential customers to the website?

Marketing AI 111

Marketing AI Marketing Attribution Work Management Marketing Management 111

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Publish with consistency. Put your audience first.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. More traffic means more leads, which in turn translates to more customers and increased revenue. . Create a list of Quora questions that are relevant to the content you’re publishing.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. A good way to find this out is to ask your sales team about the challenges your customers discuss with them and how your solutions can make their working lives a lot easier. Featured products and presentations are ideal for news releases.

PR 69

PR Paid Search Agency Companies Public Relations 69

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications. 2) You build links.

Press 28

Press Public Relations PR Lead Scoring 28

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Additionally, advancing technology has heightened consumer expectations for customer experience. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Hubspot

MARCH 30, 2021

JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. What if customers complain? Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92