Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. We strongly recommend you go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. 2. Sales Hacker. 9. SalesPOP!

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I find them inspirational and awe-inspiring.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

NuSpark Consulting

JUNE 13, 2014

There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. The experts have reached their conclusion, the reports have been published, and the facts speak for themselves: PR can have tremendous impact on B2B lead generation. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. Jesse doesn’t adhere to a regular publishing schedule. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Leadership and management .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Hinge Marketing

JUNE 25, 2020

In most B2B and professional services situations you will not only be interested in the individuals you will be engaging with, but also their firm. In most professional services and B2B situations, you’ll want to explore all three levels of research described above. Notable publications/presentations. Press coverage.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. SalesPOP! The SalesPOP!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. Can you find this “content holy grail” without having to purchase a bunch of coconuts? Getting Technical.

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 61

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 61

Launch Marketing

MARCH 27, 2019

Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. Keeping your recipients at the forefront ensures a high-quality customer experience and boosts your chances of engaging with potential buyers. So, what exactly is “inbound” versus “outbound” marketing? Event Marketing. Social Media.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

B2BMarketing.net

FEBRUARY 8, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. The thoughtfulness and passion in these predictions are an inspiration. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. Third, thank you to all who participated.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SWZD

AUGUST 5, 2019

He moved from the agency side to working directly at EMC in B2B Tech marketing. At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Bluetext

JULY 16, 2019

The cybersecurity industry is booming in B2B and B2C markets, but so much media attention can be a double-edged sword. Their expertise is in security and data protection, not press relations. Employing a marketing agency will ensure your firm is properly prepared to speak to the press by…. Seriously Smart Branding .

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Adobe Experience Cloud Blog

DECEMBER 16, 2014

In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. Each will play a critical part in creating, publishing and distributing content in a world where consumers are setting the terms for how they want to be engaged.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

SmartBug Media

FEBRUARY 2, 2024

B2B companies are capitalizing on this personal engagement by shifting focus from brand-centric marketing and encouraging executives and company leaders to showcase their expertise on social media. It not only captures your attention but also puts her thought leadership on display, all while reflecting a growth mindset.

Work Management 59

Work Management Marketing Management Social Media Service 59

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Do you want to: Become a thought leader in your industry? In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Press releases.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. The B2B industry is, of course, different.

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy.

Social Media 115

Social Media Media Deliverability B2B Thought Leadership 115

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Chris Koch

FEBRUARY 5, 2010

So much of what passes for thought leadership these days is little more than warmed over brochures. Last year, I wrote a piece that talked about why thought leadership is dead and why we needed a new term to describe it. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Golden Spiral

MAY 16, 2019

PESO Is the Coin of the B2B PR Realm. When it comes to B2B tech product marketing, public relations is at its most powerful when it is integrated into your entire marketing strategy and not as a separate initiative. The press release was well written and devoid of spelling errors or embarrassing grammar mistakes.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Point

FEBRUARY 23, 2016

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. However, very quickly, Webinars became so popular that B2B audiences tired of the medium and became more selective about where to invest their time. What are the keys to a successful survey campaign?

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Very impressive.

Sales Management 49

Sales Management Top of Funnel Enterprise Management Work Management 49