Remove Custom Publishing Remove Presentation Remove Press Remove Social Networks
article thumbnail

29 Types of Trigger Events and How to Track Them

Hubspot

This presents an optimal opportunity to make a sale. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Large Customer Announcement If your prospect has just landed a significant account, they're about to have a lot more money rolling in. It's a perfect time for your pitch.

article thumbnail

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. Experience at their former jobs : Customize your messaging based on their career history. The Company’s Press and Media Releases Page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Outreach 103
article thumbnail

10 B2B Lead Generation Strategies for 2018

PureB2B

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Additionally, advancing technology has heightened consumer expectations for customer experience. LinkedIn is gaining impressive traction as a B2B lead generation network.

article thumbnail

Corporate Communications Plan: The Roadmap for Success

EveryoneSocial

You can think of it as the roadmap for how a company communicates with their stakeholders, employees, customers, the media, and regulators. Whether it is a formal press release or branded content on social media, these communications build the company’s public image and impact the perception of a brand and its products or services.

article thumbnail

13 Things NOT to Do on Facebook

Hubspot

You can make several pages for your business without the social network even noticing. JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. What if customers complain? But should you? Image Source.

Facebook 101
article thumbnail

Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.