ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Let’s look at some specific lead generation strategies for bringing in organic leads. Audience Research.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Tiecas

MAY 17, 2024

They have invaluable insights into customer needs and objections. It’s a digital experience that converts visitors into leads and customers. You need a deep understanding of your target audience to craft a truly resonant value proposition. This forms the basis of your website’s messaging and content strategy.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Newsletter subscriptions.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Your audience is passively nurtured by it. How can content aid in lead generation?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Quick Takeaways: Identify your customer segments. Image via Pixabay.

Startups 329

Startups B2B Marketing Buyer Personas Advertising Agencies 329

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Zoominfo

MARCH 6, 2017

Your Guide to Logistics Email Marketing If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting. So here is a step by step guide on how to master the art of logistics email campaigns. Is it to get new customers? More business from existing customers?

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Earned media has the highest value on the credibility scale.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. Overall, respondents indicated “my employer” was the most believable source of information. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Publish with consistency. It also surveyed 1,500 respondents in the U.S.

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. The first webinar is always the hardest.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SugarCRM

JANUARY 29, 2016

How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right?

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 3. Question 5.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Omnichannel marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 178

Paper Case Studies Case Study Work Management 178

Valasys

NOVEMBER 30, 2022

Social media lead generation is one of the most critical aspects of your marketing strategy. The reason is that social media allows you to engage and interact with your target audience to understand their pain points, interests, behaviors, and needs, enabling you to provide content that converts them into paying customers.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

Launch Marketing

FEBRUARY 20, 2019

We don’t have enough writers or designers to publish all that. When one looks at the details of a plan that calls for 70 blog posts, 8 unique webinars, 12 newsletters, 4 eBooks, 5 white papers plus a dizzying number of supportive emails, social media posts, PR elements and countless one-off content needs (phew!)

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 48

DivvyHQ

JULY 30, 2019

To avoid those moments, you need a content planning strategy that helps you find a way to prime the creative well and get your planning back on track. To pump out the kind of content that will consistently inform and inspire your target audience, sometimes you need to step outside the traditional box. Jot Down Your Ideas.

Webinar Metrics 44

Webinar Metrics Content Keywords Paper 44

Scoop.it

NOVEMBER 25, 2021

Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements. But why is that? .

Small Business Marketing 103

Small Business Marketing Content Marketing Advertising Agencies Business 103

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

ClickZ

APRIL 18, 2020

As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance of information that can help fill that gap. A survey published by marketing technology company Scorpion , revealed several changes in consumer behavior that reflect an adaptation to a new way of living. 27% were neutral.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Use this list of research and data to help you make wise and informed content marketing decisions. More than 80 percent of potential customers prefer to use smartphones for local search. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SmartBug Media

JUNE 17, 2020

When it comes to health-related information, WebMD and medical chat forums have enabled patients to take their health into their own hands. As a result, it’s becoming harder and harder for marketers to connect with the right customers online. Customer acquisition costs. Customer retention numbers.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In parallel, we also attended a Webinar a few weeks ago as part of the B2B marketing webinar series, which featured Tom Pick , who came to talk about the same subject.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Sprout Social

MAY 25, 2022

Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time? This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. That’s a win-win-win!

Work Management 104

Work Management Marketing Management Paid Search Agency Peer-to-peer 104

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. To achieve this, it’s vital to understand who your potential customers are, where to find them, and how to engage with them in a way that works. Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Scoop.it

APRIL 19, 2022

They are the panels that show key business details, including location, office hours, and customer reviews. It’s well worth setting aside 30 minutes to “claim” your business, provide full and correct information, and even incorporate keywords around what you do to aid in SEO (more on that below). Start Email Marketing.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

SmartBrief - Marketing

JULY 20, 2023

Leverage customer insights Occasional feedback from customers is helpful, but you’re never going to know what they think until you ask them. Ask key customers what they think you do well. Refresh content A comprehensive custom content strategy is an important part of any marketing plan. Create a survey.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52