Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. When I led SEO and Content at G2, we hit a point at which we published 1,000 articles in 6 months, but organic traffic stalled.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Marketing Insider Group

NOVEMBER 4, 2019

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. One-off ad campaigns supported online with references to their TV and print ads.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Do abide by Facebook's cover photo guidelines. You can see how we've tried to strike that balance on HubSpot's Facebook Page below. You read that right.

Template 101

Template Facebook Guidelines Banners 101

NuSpark Consulting

JANUARY 21, 2019

Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Here’s a story to illustrate that.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Get more leads, users and even customers. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Where can I find it: [link]. Where can I find it: [link]. The Daily Egg.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. Rather than recommending mostly news and recently published content, Google says that Discover pulls in a mix of news and evergreen content, such as photos, videos, recipes, and how-tos. Think again. sites' Google-based traffic.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

DECEMBER 13, 2011

Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. Explain the blog's objective.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. B2B Marketing Blogs. The Daily Egg.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

AUGUST 20, 2019

Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. You’ll find that the biggest driver for marketing transformation is your customer. Customers are more sophisticated now than ever, and they do their homework. Consider buyer-focused digital guidelines. It’s a way to evolve.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Vision6

NOVEMBER 12, 2020

The Changing Face of Customer Experience: Creating a Conversational Strategy. Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. In fact, 90% of consumers expect an immediate response when it comes to customer service.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Hubspot

APRIL 23, 2020

Consider leveraging the text-based content you already have to create a guideline for a Story. Adapting content to Story format is a tactic commonly used by Harvard Business Review which regularly publishes Stories on Instagram and Facebook based off of their web articles: 3. Sharing videos of customer testimonials.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Martech

OCTOBER 20, 2022

Do you or your team need training for making website updates, content publishing guidelines, etc.? Will any customizations need to be made such as optimizing for search, adding content overlays, customized wrappers, etc? WordPress, Hubspot, WooCommerce, Drupal, Wix, Shopify, BigCommerce, etc.) If so, why?

CMS Development 106

CMS Development Marketing Websites Paid Search Agency Work Management 106

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Probably the biggest buzzword of 2017 across the board has been AI. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SmartBug Media

JANUARY 30, 2019

My profile headline says, “ Marketing Consultant at SmartBug Media | #1 Rated HubSpot Partner ”. Avoid using cheesy stock images with dramatic sunlight (unless that matches your brand guidelines), and instead create an image that features your company’s personality and logo. Publish Content. That’s old news.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

AUGUST 30, 2019

It should encourage them to convert from leads into subscribers or customers. Since so many more people search the Internet from different devices and locations, responsive design is necessary to ensure visitors and customers have a pleasant experience on your site. For example, look at HubSpot’s Buyer Persona Generator landing page.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Hubspot

APRIL 2, 2019

It also refers to the overall experience a customer undergoes when interacting with a business — as a shopper, customer, social media follower, or mere passerby. Branding is an iterative process and requires getting in touch with the heart of your customers and your business. Strong branding builds trust with your customers.

Brand Identity 101

Brand Identity Branding Work Management Guidelines 101

BenchmarkONE

DECEMBER 8, 2021

What it really means is that you won’t have to do banal operational tasks like scheduling and publishing posts and emails. Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. . Welcome autoresponder emails serve as a vehicle for new customers to get to know your brand.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Today, this journey often involves the use of search engines. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

ClearVoice

DECEMBER 21, 2018

Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. Check out this HubSpot post for some general guidelines on crafting good sales email subject lines (because you are selling yourself, after all). It’s customized. Types of freelance pitching.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

EveryoneSocial

FEBRUARY 26, 2019

That is, the decisions your prospects make at various stages before becoming a customer. Besides publishing your content and doing some standard promotion, you’ll need help to amplify your content reach. Your customers also can add valuable insight or knowledge about your product or services. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Hubspot

MAY 3, 2021

The article dives into the decisions behind Adobe Creative Cloud's rebranding, and states, "We're making these branding changes to ensure our portfolio continues to be easy for our customers to navigate and understand, as well as maintain a fresh look and feel.". The guideline adds, "When we have the space, we tell a passionate coffee story.

Godaddy 101

Godaddy Guidelines Landing Pages Merchandising 101

ClearVoice

JULY 22, 2022

Make sure to map your content and CTAs to the appropriate stage of the customer journey. Again, your CTA should be an appropriate next step for where your reader is in the customer journey. Here are some good guidelines: Homepage. Lead potential customers down the path to conversion with strong, decisive CTAs.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MAY 10, 2022

Chances are that if they’re speaking with you, they’re speaking with a competitor to see who will offer them the best rates and customer service. Otherwise, you risk violating privacy laws and also contacting a customer on a medium they don’t expect to be contacted on. It’s unadvisable to fall behind. One way to stay ahead of the game?

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68

Webbiquity

OCTOBER 18, 2010

Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Simply add a first-person voice requirement to the assignment brief and editorial guidelines. Customer stories. They will make sure you’re not creating content simply to fill a publishing schedule and keep up social appearances.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Hubspot

MARCH 12, 2018

Every company has customer-facing employees. Talk to your prospect's customers. Your prospect’s customers and partners are another great source of intelligence. Hey [Prospect], Two of your customers had excellent things to say about you: [Company #1] and [Company #2]. Respond to content your prospects publish.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Customer Success Sessions. HubSpot Academy Sessions. The 5 Whys (example): Problem: multiple customers have left 2-star review for a hair color product. Email Marketing Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

JULY 27, 2023

Building Rapport With Customers It’s safe to say that successful sales, among other things, come from relationship building. Often customers choose one product over another simply because they like the person they bought it from. Building rapport with customers takes time and effort. It doesn’t happen overnight.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Hubspot

JUNE 6, 2017

One of the easiest way to expose your brand to potential customers is to get it into the hands of the influencers it listens to. Essentially, a sponsored blog post is one that a blogger is paid to publish about a brand, on her own blog, in her own voice. Once you find one who does, the site might have editorial guidelines.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. Additionally, this information can help potential customers understand why they might require your product.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52