Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We now have over 30,000 customers globally — an increase of over 20% since 2021. times faster than our SaaS peers. “We

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 260

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 260

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. Their peers in technology and finance, however, saw salary increases.

CMO 310

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 310

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers. Designate a Team.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. The world is chaotic.

Paid Content 287

Paid Content Ad Frequency Paid Search Agency Marketing Budget 287

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 285

Top of Funnel Buyer's Journey Trends Lead Scoring 285

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You might be wondering how to get started, what information to include, and how to get started. Table of contents: What is a LinkedIn Business Page?

Linkedin 110

Linkedin Effectiveness Ideal Customer Profiles Business 110

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Strategic-IC

APRIL 6, 2022

6sense defines the Dark Funnel as: “It’s a ghostly data-realm packed with buyer intent information that revenue teams historically haven’t been able to access.”. Today, customers educate themselves in countless ways and your website may not even be in the mix. There is a much richer information ecosystem.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. It’s the foundation, after all. The Most Effective B2B Marketing Strategies. Create a Brand Identity.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Technological advances have allowed your buyers to access more information than ever before. And, as a result, most are already educated about your products and services. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Sprout Social

AUGUST 21, 2023

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. It's a very warm email.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Sprout Social

APRIL 21, 2020

As a result of the economic downturn, some of your customers may be delaying purchases or keeping a closer eye on their finances. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. Check it out: 78% of salespeople using social media outperform their peers ( source ). TrustRadius: Authenticates each reviewer and validates every review through its research team prior to publishing. What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

SmartBug Media

FEBRUARY 27, 2023

CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily. Hence, these tools go hand in hand. HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Unlike a stagnant website that rarely changes, a blog allows you to update your platform with new information, insights, and updates regularly. One effective method that has gained significant popularity over the years is blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Onalytica B2B

SEPTEMBER 12, 2017

This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In-flu-who? And if they can really help you achieve your KPIs.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Aberdeen

JANUARY 2, 2018

Following inaccurate guidance could significantly cost your business, resulting in wasted time and resources, unhappy customers, and poor performance results affecting performance evaluations. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. And therein lies the problem.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Here are five ideas to consider adding to your New Year’s resolutions.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Sprout Social

MAY 25, 2022

Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time? This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. The same rules apply to existing customers, too.

Work Management 106

Work Management Marketing Management Paid Search Agency Peer-to-peer 106

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. Your plan for gathering this performance information. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. How to track basic KPIs.

Webinar Metrics 106

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 106

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. A Catalyst for Change, Real Change.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Hinge Marketing

MAY 7, 2020

As more and more firms develop sophisticated content marketing strategies, the demand for high quality educational content has risen to a new level. There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” How does marketing content help firms compete?

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

Brandpoint

MAY 7, 2019

Put a Focus on Self-Education. SecurionPay , Ally Bank and Betterment are great examples of financial services companies that create helpful and educational blogs for all stages of their customers’ journey. The main challenges of marketing financial services are very unique to the industry. Local conferences.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Communities aren’t limited to only your customers, either. You enjoy interacting with people online and prioritize customer trust above all else. Community management. Marketing generalist.

Social Media 128

Social Media Work Management Marketing Management Media 128

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

Sprout Social

JULY 6, 2020

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. That’s all a great start. Recognize your brand’s role.

Social Media 144

Social Media Paid Search Agency Media Marketing & Strategy 144

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. If you have any questions or would like any additional education on using these features, please contact us—we are here to help.

Features 97

Features Brand Identity Branding Paid Search Agency 97

Hubspot

OCTOBER 26, 2022

Understand your ideal customer profile — inside and out. Leverage your CRM to inform your efforts. The most effective prospecting efforts are thoroughly informed and thoughtfully tailored — they resonate with prospects by making them feel like they're more than another name on a list. But what is B2B prospecting?

Ideal Customer Profiles 67

Ideal Customer Profiles Cold Calling Work Management B2B 67