Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Advertising Benchmark 117

Advertising Benchmark Social Media Media Work Management 117

Webbiquity

MARCH 8, 2022

Publish original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention. People are naturally curious about what they peers are thinking and doing. Try these to surprise and engage your audience. Creating content is an essential part of any marketing strategy.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. This information provides valuable insights for your team. But not all intent data is created equal.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Quick Start: MuleSoft API Designer : Design, test, and publish an application programming interface (API) specification using Anypoint Design Center. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ? Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) What caught my attention was that it was fundamentally the only reason that spoke to the customer, the entity that should be at the core of everything marketing does.

Peer-to-peer 109

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 109

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We now have over 30,000 customers globally — an increase of over 20% since 2021. times faster than our SaaS peers. “We

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 256

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 256

Marketing Insider Group

MARCH 31, 2020

With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology. Make It All About the Customer: World-Class CX. Which makes for a smooth segue into the next trend: customer experience.

Trends 347

Trends Work Management Peer-to-peer Marketing Management 347

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. I’ll share some of those below. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 228

Effectiveness Peer-to-peer Guidelines Thought Leadership 228

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. But that’s exactly the kind of information buyers want. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. Their peers in technology and finance, however, saw salary increases.

CMO 304

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 304

Sword and the Script | B2B

SEPTEMBER 12, 2023

While the software consolidated expense information for finance, which was beneficial, it was painfully difficult for the end user. A study, published in March 2023, by the Winterberry Group supports this viewpoint. 58% said, “customers are spending more time researching products and services online before making purchasing decisions.”

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Interactions

MAY 21, 2018

It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Stevens & Tate

MARCH 27, 2023

Publish Consistent Content Across Social Channels Another less common yet effective way to boost your social signals is to stay consistent across social. Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Trade Press Services

APRIL 29, 2024

Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. Examining your industry peers will help you better understand your customers’ needs and brand perception. It’s like preparing for a championship game.

SWOT 102

SWOT Comparison Peer-to-peer Analysis 102

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers. Designate a Team.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 281

Top of Funnel Buyer's Journey Trends Lead Scoring 281

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. “We

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. This is where the strategic utilization of social media comes into play. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. .

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Strategic-IC

APRIL 6, 2022

6sense defines the Dark Funnel as: “It’s a ghostly data-realm packed with buyer intent information that revenue teams historically haven’t been able to access.”. Today, customers educate themselves in countless ways and your website may not even be in the mix. There is a much richer information ecosystem. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Experiment and use data to inform strategy. However, the question is less can you become a social media manager and more should you pursue this career?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. The answer can make a huge difference in your sales and marketing results. Let me explain. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. The world is chaotic.

Paid Content 282

Paid Content Ad Frequency Paid Search Agency Marketing Budget 282

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. These tools use algorithmic models to learn the patterns and structure of language, making it possible to access information, create content and mimic human conversation.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52