Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hinge Marketing

DECEMBER 11, 2019

Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Create buyer personas and research content that meets their needs. Now that you have your teams in place, look at your target customers’ data. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Note that a sales plan is only a part of a bigger sales planning process that doesn’t end with writing a document, but may stretch for years and even decades for large companies and projects. Image credit: Unsplash.

Sales Management 260

Sales Management Planning SWOT Top of Funnel 260

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

ClearVoice

JANUARY 12, 2024

A lot of them don’t have a documented content strategy. In a recent study, only 57 percent of marketers said they have a documented strategy. Meaningful results require thoughtful research, a fierce commitment to quality, and consistency. Research your target audience. Let’s build your foundation.

Work Management 98

Work Management Marketing Strategy Marketing & Strategy Content Marketing 98

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Pricing: $9 to $24 per month, plus custom pricing for enterprises. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year. The marketing team at Influence & Co.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Convert

AUGUST 24, 2022

Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. It was so bad back in the 90s that Alan Cooper had to write and publish a provocative take on the matter.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Marketing Insider Group

JANUARY 25, 2022

Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. There’s a way to make sure they’re all documented, tracked, and assessed throughout the website launch process. Test your UX.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 89

Search Marketing Google Content Marketing Case Studies 89

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 109

Case Studies Case Study Studies Marketing Management 109

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. It’s also valuable for keyword research.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

ClearVoice

MAY 14, 2024

The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research. Similarly, content researchers bring factual accuracy, context, and depth to the table. Content researchers collect data, statistics, facts, and insights relevant to a specific topic.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Overall, 84% of the “most successful” respondents stated that they use content marketing to build loyalty with their customers.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Use it to set marketers and agents up for social customer care success.

Social Media 106

Social Media Template Work Management Marketing Management 106

Webbiquity

OCTOBER 25, 2023

According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. Some sites step it up a notch and create a documented content marketing strategy. Affiliate sales support independent publishing. Despite these obstacles, businesses from across industries are blogging.

Business Blogging 310

Business Blogging Creativity Business Marketing & Strategy 310

Vidyard

MARCH 5, 2021

And that’s why we’ve built this guide to help you in your research efforts. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 P is for Publish.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 94

Media Brand Identity Branding Storytelling 94

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

KoMarketing Associates

OCTOBER 23, 2019

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. Overall, 84% of the “most successful” group utilize content marketing to build loyalty with customers.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Find Your Tribe(s).

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. Additionally, the “SPF & DMARC for All” update allows customers to directly copy DMARC and SPF records from HubSpot to their DNS and monitor the connection status within HubSpot itself. Enterprise-tier custom object record limits increased by 500,000.

Enterprise Management 99

Enterprise Management Sales Qualified Leads API Hubspot 99

Navigate the Channel

JANUARY 8, 2024

Once you’ve documented these foundational elements, you can lay out the tactics that will help you hit the objective benchmarks and reach the goals. Change can be hard, we know, and customer expectations in the age of the social, mobile and AI-driven web have changed dramatically. Need a refresher on confirmation bias in marketing?

Template 73

Template Planning Content Marketing Tips 73

Webbiquity

MAY 19, 2020

Visme is an all in one design tool; users can create engaging presentations, infographics, documents, printables, web and social graphics with little to no design skills. I also saw non-designers trying to create visual documents and content in tools that are just not built for that. The Company. Year founded: 2013. The Takeaways.

Budget Programs 185

Budget Programs Burn Rate Word of Mouth Paid Search Agency 185

The Point

JUNE 24, 2022

As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. That doesn’t mean that vendor content is rendered irrelevant (particularly in later stages of the cycle, when technical specs, pricing, and customer stories come to the fore).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Build valuable customer relationships. Our method; briefing documents for each of our clients.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Walker Sands

MARCH 21, 2024

The unmatched value of third-party data While in-house platform and proprietary data offer insights at a minimal cost, they often appear more promotional to journalists since it’s directly related to your company or customers. Aimless research can lead to confusing or irrelevant insights and limit the ability to tell a convincing narrative.

PR 96

PR Media Deliverability Work Management 96

Vision Edge Marketing

OCTOBER 20, 2020

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Their research found that companies that are more customer-centric achieve higher profitability.

Lead Ranking 238

Lead Ranking Marketing Qualified Leads Organization Lead Scoring 238

Webbiquity

MARCH 6, 2018

Developing and executing a documented content marketing strategy is one critical success factor, as noted below. Whatever approach or model you use, here are five essential elements to consider in developing your content marketing strategy based on two dozen findings from recent research. Document Your Strategy. CMSWire ).

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Do Your Research. Source: [link]. Source: [link].

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. From lead generation to closing deals, visually document each step.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Salesforce Marketing Cloud

DECEMBER 20, 2023

The research, led by Stanford University, found all 10 major foundation model companies, including Google and OpenAI, were “lacking” in transparency. Innovate with AI, responsibly With built-in intelligence, Einstein AI helps your teams engage with empathy, increase productivity, and scale customer experiences.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111