Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Exo B2B

NOVEMBER 21, 2019

Published annually by the Content Marketing Institute and Marketing Profs , this study contains a lot of information about content marketing, in this case, B2B. Here is the graph highlighting the preferred communication channels for distributing B2B content. Not tofu but rather, content marketing. E-books complete the Top 10 list.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” Four Your Information.

Social Media 161

Social Media Media Viral Marketing Skype 161

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. This will help increase distribution numbers and reach audiences. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

JANUARY 16, 2012

Here are two: “Are we adjusting to the changing dynamics of our customers?”. It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. Today’s marketing and publishing tools let you do that. Instead, you control the timing, rhythm, distribution channels and content of all your messaging.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Hinge Marketing

MAY 20, 2019

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.

Planning 92

Planning Marketing Plans Service Content Marketing 92

B2B Marketing Directions

MARCH 15, 2015

The number of digital marketing channels has grown at an exponential rate, and digital platforms have made it easy for marketers to broadly distribute content. In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. billion interactions.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

nDash

APRIL 27, 2021

Content strategies allow businesses to evaluate their customer’s needs, identify how they relate to the business’s needs, and develop processes for meeting them both. The main reason is the exponential growth of content and messaging customers receive daily. Customer service improvements. Increase repeat business.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. all from one story idea. Leverage it.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Syndication.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hinge Marketing

MARCH 14, 2016

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2019

All too many companies don’t have a consistent messaging strategy, don’t know where or when to find and publish content, and don’t tailor their content marketing to their target customers, as a 2016 Forbes study discovered. Learn how to develop your own content marketing roadmap —one that’s a custom fit for your business.

Paid Content 256

Paid Content Content Marketing Paid Search Agency Content 256

Online Marketing Institute

JULY 31, 2012

White Papers. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. CMS Insights.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. We thanked our authors on twitter.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Optinmonster

NOVEMBER 14, 2023

A content marketing strategy is a plan for creating , publishing , and distributing frequent and consistent content that educates , entertains or inspires audiences to turn into customers. Distribute and Market Step 11. WPForms offers a drag and drop builder that makes customizing your survey super simple.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Schubert B2B

MAY 26, 2022

To share current news about your company, PR specialists create and distribute press releases to a focused list of relevant journals for effective connection to their readers. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos. Getting the Most Out of Content.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Scoop.it

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. About 98% of SaaS companies have a blog for publishing high-quality content. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Identify customer pain points.

Planning 95

Planning Marketing Budget Creation Marketing Plans Top of Funnel 95

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Distribution. Thought Leadership.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Contently

DECEMBER 5, 2017

It’s figuring out how to use content in a way that makes every interaction with your customers more effective—while simultaneously overcoming bureaucratic headaches. It’s exploded as a topic over the last couple of years, to the point that over 1,000 stories about influencer marketing are published each month.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . You have to plan, create, distribute , and publish relevant content through meticulously picked channels. Tips for Distributing Content Effectively.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Golden Spiral

DECEMBER 3, 2021

This article looks at how to use corporate and individual social media profiles to raise awareness, recruit leads, and nurture them as potential customers. Pick your top five current customers and deconstruct their social media involvement. Look each person up on LinkedIn, Facebook, Twitter, Instagram, and others if you desire.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Only 25% of B2B marketers can show how content marketing has decreased the cost of customer acquisition ( source ). For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Hinge Marketing

SEPTEMBER 29, 2022

If you publish a lot of high-quality content on similar topics, these highly motivated individuals will return again and again. Customer Relationship Management System. A customer relationship management (CRM) system allows you to keep track of all your new business contacts and every interaction you have with them.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content.

Resources 124

Resources Top of Funnel Content Paper 124

Sales Engine

JANUARY 14, 2016

Beyond the writing, editing and multimedia producing, you also need a distribution strategy. Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Did the white paper goose sales?

Planning 120

Planning Content Marketing Best Practices Content 120

nDash

SEPTEMBER 17, 2020

Is your top priority to publish one, two, three, or even more blog posts per week? You have a monthly eBook/white paper/other gated asset planned for your content marketing program. Say you published a series of blog posts. Instead, we’ve long repurposed assets with the goal of distributing our content more effectively.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52