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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. That’s why content marketing should be a tenet of your growth marketing strategies. Content marketing for the SaaS market is a competitive space.

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Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. But maybe there’s an easier way to do B2B social media marketing better. You probably do, too. So, how do we get there?

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Social Selling: What Does it Actually Mean?

PureB2B

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. The Basic Principles of Social Selling.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Think Like the Customer. They fooled me good. And I do, nearly every day.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Blog and website content conveys important information for potential customers Go beyond the basic information about your brand and what you do. Write your blog specifically for your intended audience or customer.