article thumbnail

5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Discover the tactics you need to succeed. As one of the first to pilot Einstein API and Complete the Set, Hibbett has seen explosive growth and a lift in sales.

article thumbnail

Increase Your Sales Rep Performance with Outreach’s New Highspot Integration

Outreach

Sales enablement and engagement do. That’s why Outreach is excited to announce a new integration with Highspot, a leading sales enablement platform that helps sales teams increase performance with AI-powered content recommendations, tracking, and analytics. What goes together like peanut butter and jelly?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

article thumbnail

The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.

article thumbnail

How AI Improves Audience Engagement For Streaming Services

Salesforce Marketing Cloud

Glimpse into the future of media Discover new processes, revenue models, and technologies that reduce costs and increase efficiencies. Managing the entire subscriber journey — from onboarding to retention — is the key. Position your media company for growth Set yourself apart from the competition with an agile, scalable platform.

article thumbnail

What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Curate your best-selling products with high-quality images and content. Don’t let an overly complicated purchasing process spoil the deal. About a quarter of consumers won’t follow through with a purchase due to slow delivery, a complicated checkout process, or an ecommerce website that seems untrustworthy.

article thumbnail

How To: Website Personalization in Minutes, Hours, and Weeks (Part 3)

DemandBase

We’ve been exploring the ABM tactics you can implement to create customized experiences. These are some of the things you can start out in your new adventure: 1) Content Curation. Give your target audiences a curated place just for them. We are coming up on the end of our 3-part blog series on website personalization.