Marketing Insider Group

JUNE 23, 2021

If you do end up with shaky video, many video editing tools offer stabilization technology. This includes outlets like YouTube, Vimeo, and Twitter. Companies that use video experience 27% higher CTR and 34% more web conversion. If you want to change the perspective or scene, you can make video cuts instead of panning the camera.

Storytelling 329

Storytelling Video Marketing Product Tips 329

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. Brand awareness

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

QuanticMind

MAY 30, 2023

Basis employed a segment targeting strategy that involved testing data providers to improve performance, swapping in different data providers for certain segments like '[Behavioral] Parents/Families with Young Kids', identifying Lotame as a provider that drove higher CTR. 12% CTR ( Benchmark: 10%-.11% The campaign generated 94.4M

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Martech

JANUARY 26, 2022

Beta testing showed a 30-50% increase in CTR with use of the tool. Social media channels like Instagram, TikTok and YouTube present personalized, curated experience the moment they are opened based on the user’s previous behavior. Among publishers already using the solution are McClatchy and The Independent. Why we care.

Automation 89

Automation Personalization Curation CTR 89

Valasys

JUNE 4, 2020

The new Retargeting and Audience Network tools from LinkedIn will make it easier for marketers to extend the reach of their campaigns via ‘trusted’ third-party apps and sites. Businesses now will be able to reach people who have interacted with their videos previously and or with their Lead Gen Form ads.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Outbrain

JUNE 18, 2018

4 YouTube featured snippets. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Video has overtaken other forms of content as the most engaging medium.

CTR 50

CTR Features Organization SERP 50

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Conductor

OCTOBER 11, 2022

Without an Answer Box present, the first search engine result usually enjoys a 26% click-through rate (CTR). CTR , leaving the first organic result to drop to a 19.6% Carousels serve as another refinement tool for users. Twitter has become a great tool for people to interact with brands and people they love.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Bannerflow

MAY 12, 2023

Meta plans to upgrade its in-stream shopping tools with new features and integrate Shop ads into its Advantage portfolio of automated ad solutions. TikTok’s Introduces new Keyword Insights Tool for Advertisers TikTok’s push towards being a search engine continues with the addition of a new ‘ Keyword Insights too l’ to its Creative Center.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

KoMarketing Associates

FEBRUARY 10, 2021

But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. Knowledge Panel and the Knowledge Graph.

SERP 295

SERP Features Google Top of Funnel 295

Scoop.it

MARCH 2, 2023

While this might require an email marketing tool , it’s well worth the investment in terms of long-term lead nurturing and relationship building. Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Convert

AUGUST 20, 2020

Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. It is critical in this phase to measure your efforts using qualitative and quantitative analytics tools. And tools like Convert make it effortless to create personalization.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

illumin

NOVEMBER 24, 2023

Short-form, vertical videos are making an impact Short-form, vertical videos like TikToks, Reels, and YouTube Shorts have seen a significant increase in popularity in recent years. Advertising trends fall 2023 These are the top trends in advertising from this autumn. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

SmartBug Media

JULY 16, 2021

Then, you pop over to Google’s Keyword Research tool to discover related search terms (read: keywords) such as: How to make ice cream. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Open the YouTube video.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Outgrow

DECEMBER 17, 2020

So, we dug deeper to check if the industry-wide CTR figures were holding up. Surprisingly, the average click-through-rate (CTR) remained steady or improved in some cases. The overall CTR average settled at 1.02% and industries like beauty (26%) and fashion (12.3%) saw an increase in CTR. for free.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Scoop.it

SEPTEMBER 21, 2023

For example, here’s a blog post that shows a curated list of marketing tools: Image Source People discovering this list are likely interested in learning about different types of email marketing software. These sites are made using tools like the Scoop.it Curated Content Hub. Before long, you could see your curated content go viral.

Curation 82

Curation Click Rate Content Open Rate 82

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. In B2B, there are other search engines: think Capterra and G2m YouTube, the AWS marketplace, forums and even Reddit. Editing can take it home.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Spiralytics

APRIL 23, 2023

The Use of Artificial Intelligence Tools Will Skyrocket The digital environment is evolving thanks to artificial intelligence. One study found that 98% of companies plan on investing in AI tools this year to save money, reduce time spent on content creation, and employ fewer members in content teams.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. Thankfully, that footage never saw the light of day. Create an intro.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Optinmonster

DECEMBER 28, 2023

Email and social media aren’t mutually exclusive marketing tools. According to HubSpot’s 2023 Social Media Trends Report , here’s the ROI each social media platform offers: Instagram: 25% Facebook: 23% YouTube: 14% TikTok: 12% LinkedIn: 11% Twitter: 6% Clearly, social media marketing offers so much more than email in terms of ROI.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

FEBRUARY 4, 2015

It’s not the blog post, tool, or resource that gets shared. Using a hyphen or colon will add 9% to your CTR. Using words like “introduction,” “beginner’s guide,” “in 5 minutes,” and “DIY” will help your CTR. More adverbs and verbs will help CTR, while more nouns and adjectives will hurt it. List posts tend to do better.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Metadata

JULY 21, 2022

High click-through rates (CTR) : With a CTR of.88% Cost: In order to make the most of LinkedIn, you’ll need to take advantage of the many tools it offers. YouTube is the world’s second-largest search engine and its third-most visited website. Cost-effective: You only pay when people watch with YouTube’s TrueView ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Moz

JUNE 23, 2020

Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. CTR-you-ready?? 3:30pm – Networking.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

The Lead Agency

APRIL 14, 2024

With tools like Envato, Premier Pro, and others, simple videos can be turned into video assets that look great. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Beyond written content, though, AI LLMs are also excellent tools for predictive modelling and data analysis.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. LSIGraph/LSI Keyword Generator is a free tool created especially for identifying LSI keywords. Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. How high do you think their CTR is? They are not the only ones with a meager CTR.

Case Studies 73

Case Studies Case Study Studies SEO 73

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. optimize content with targeted keywords using tools like io (we need to get your content read, don’t we?!).

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Moz

JUNE 23, 2020

Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. CTR-you-ready?? 3:30pm – Networking.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Lake One

AUGUST 13, 2020

Sometimes a new channel, platform, or tool comes along in the business world that you just know is here to stay. It’s not one of those tools that’s “nice to have” anymore. Out of all the digital ad formats, video has the highest CTR. At least for a while. Video is one of them. Image Source: Dreamgrow.com. We can help with that.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. How programmatic AI tools driv e deeper personalization. We are already living in the era of AI.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Scoop.it

JUNE 23, 2020

As a result, 81 percent of businesses are already using videos as their main marketing tool (this number is up from 63 percent last year). The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Content creation driven by user and search intent.

Trends 93

Trends Content Marketing Content Curation 93

Convince & Convert

DECEMBER 29, 2015

It’s not the blog post, tool, or resource that gets shared. Using a hyphen or colon will add 9% to your CTR. Using words like “introduction,” “beginner’s guide,” “in 5 minutes,” and “DIY” will help your CTR. More adverbs and verbs will help CTR, while more nouns and adjectives will hurt it. List posts tend to do better.

CTR 110

CTR Landing Pages Case Studies Click Rate 110

Valasys

SEPTEMBER 26, 2019

In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49