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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why YouTube Ads? Why Zemanta? Why Outbrain?

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

We also looked at the industry-wide cost per thousand impressions (CPM) figures. So, we dug deeper to check if the industry-wide CTR figures were holding up. Surprisingly, the average click-through-rate (CTR) remained steady or improved in some cases. And of course, it all boils down to the effectiveness of running ads.

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How to Define & Measure Social KPIs – Part -1

Valasys

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Using the Keyword Tool on AdWords. If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool.

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Can you make a great six-second ad? Here’s what we learned from the best

Buffer

The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. The benefits of being on YouTube. On YouTube, you have to create a whole video! First, YouTube is gigantic.

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20 Benefits of Advertising via Online Channels

Single Grain

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions).