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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Gone are the days when SEO was important just for the SERP. On top of that, you must measure these metrics for a holistic idea: Followers Impressions Engagement CTR (click through ratio) Bounce rate CPC (cost per click) Make sure you compare these numbers to your competitors’s numbers and industry standards to get a better contextual idea.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

You use a template! PPC Plan Template. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101
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The Ultimate Guide to Title Tags in SEO

seo.co

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. How to Use Title Tags.

Tagging 97
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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot.

CTR 50
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The forgotten but impactful art of web aesthetics

Kevin Indig

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content.

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Should You Test That? When to Engage in SEO Split Tests

Moz

What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64