Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Let’s explore.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 123

Allocation Barriers Lead Scoring Lead Ranking 123

Kevin Indig

OCTOBER 3, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. However, amidst these daily optimizations, it’s crucial not to lose sight of the bigger picture. Expanded SERP Real Estate: Dominating the search engine results page (SERP).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

CTR 53

CTR API Impressions SERP 53

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). Let’s dive in.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Image source.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Brightedge

AUGUST 4, 2020

Knowing how many keywords you’re ranking for, what those keywords are, and where they rank, will allow you to better understand which keywords you should be optimizing to build a strategy. Leverage your analytics platform to identify pages that need to be optimized for more conversions. A high CTR doesn’t always mean success, though.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

seo.co

SEPTEMBER 4, 2022

Search engine optimization (SEO) requires attention to hundreds of different ranking factors and technical requirements. It’s your job as a search marketer to not only create lots of high-quality content and build backlinks to your site, but also polish and perfect the technical aspects of your site – including your backend code.

Tagging 97

Tagging SEO SERP Keywords 97

Adobe Experience Cloud Blog

OCTOBER 25, 2017

It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Courtesy of Evergage.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. It’s the preview text that the user sees on the search engine result page (SERP). Search engine results pages (SERP).

Tagging 110

Tagging SEO SERP Lead Scoring 110

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? That's why people often optimize for them.

Features 111

Features SEO CTR SERP 111

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). The Caveats. It’s relevant.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Intent and SERP analysis. Don’t believe me?

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. What is SEO? What is PPC? they spend on AdWords.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. Why Should You Optimize for Featured Snippets? 1 spot as the most desirable and profitable area on the SERPs. Before You Start Optimizing for Featured Snippets.

CTR 50

CTR Features Organization SERP 50

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

seo.co

JULY 6, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. the kind of customer experience it provides.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Matchcraft

JANUARY 15, 2020

Below are some benefits of using sitelinks: Increased CTR – Enabling users to directly access pages of interest on the advertiser’s website, can lead to more clicks. According to Google , sitelinks can increase the average CTR by about 10-20% on general searches and 20-50% on branded terms. More space = more visibility. .

CTR 81

CTR Paid Search Agency Advertising Agencies Mobile Advertising 81

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 319

Analysis Top of Funnel Work Management Lead Scoring 319

Moz

SEPTEMBER 7, 2020

We use Search Success for multiple projects on a daily basis, whether we’re assisting a client with a specific topic or we’re carrying out optimizations for our own domains. So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. Appearing prominently in search engine results pages (SERPs). Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If video marketing trends. Let’s talk. Source: brid.tv That last bit is their intent.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now well into 2020, the trend of zero-click searches continues and marketers are looking to navigate this evolving landscape.

SERP 69

SERP Forecasting CTR Lead Scoring 69

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. How search engine optimization (SEO) works.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5 Pick your keywords.

Hubspot 77

Hubspot Cost Google Process 77

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. I’ll then wrap up with some actionable techniques you can use to optimize your results. These metrics are the most commonly measured by marketers. CTR: Click-through rate of impressions to clicks as a percentage. Traffic-Driven Metrics.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Directive Agency

APRIL 15, 2022

SEOs love Google’s Search Console tool, and in this post, we’re going to look at why it’s potentially the most powerful SEO tool on the market, how you can benefit from using it, and how to use it for keyword research. . And when it comes to search engine optimization, there’s almost no better tool out there (and certainly not for free). .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. CTR (Click Through Rate). Google Search Console Query.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO? What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52