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What Is Click Through Rate? How Do I Maintain A High CTR?

Brightedge

3 min read Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. How to get a good CTR? There are several ways you can increase your CTR.

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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC).

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Site Links.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Lower average position. While this is positive for companies looking to hire, these users could also see ads if the right negative keywords are not added.

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What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Will you use a combination of head keywords and long-tail phrases? Different keyword terms have different levels of search volume, so a rank 1 position for a keyword with 100,000 monthly searches is far better than a rank 1 position for a keyword with 5,000 monthly searches.

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