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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Twitter vs. Facebook: Which Platform Should Your Business Be On?

Hubspot

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Ultimately, Facebook's purpose is to connect people with their friends and family. Twitter vs Facebook Users. The total number of U.S.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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Three High-Impact Benefits of Email Marketing

Zoominfo

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Click-through Rate (CTR). CTR measures how many people clicked on a link, call to action (CTA), or image within an email. CTR provides an indication of how well the content of the email connected with the audience.

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Three High-Impact Benefits of Email Marketing

Zoominfo

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Click-through Rate (CTR) CTR measures how many people clicked on a link, call to action (CTA), or image within an email. CTR provides an indication of how well the content of the email connected with the audience.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Engagements.