Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Sprout Social

AUGUST 4, 2022

In this article, we’re sharing creative ways to attract the most qualified candidates on social. However, stuffing your posts full of information might overwhelm them. Get creative: Job post examples for different social platforms. Here are ways to design your posts for different candidates on LinkedIn, Facebook and Instagram.

Social Media 102

Social Media Creativity Examples Media 102

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

FMG Suite

MAY 11, 2021

We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Another creative marketing idea , a spinoff of the dinner seminar, is a wine tasting event with hors d’oeuvres.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

ClearVoice

SEPTEMBER 16, 2021

In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Facebook Business Suite. Page Posts.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Atomic Reach

FEBRUARY 23, 2023

Subjective criteria drive selection of influencers and creative strategies. Today’s AI now lets you harness creative intelligence data to understand target audience personas, match audiences to influencers, optimize campaign content, and track your performance with measurable KPIs. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. As a cloud-based network provider that lives and breathes data, the company has become a trusted source for healthcare information.

Creativity 134

Creativity Examples Content Marketing Planning 134

Stevens & Tate

MAY 9, 2023

It also requires understanding emotional advertising , creativity, and proper timing. There’s a lot to fit in a 30-second pre-game teaser, and your video should convey just the relevant information without being deemed boring. The post Creating Creative Video Campaign appeared first on Stevens & Tate Marketing.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

BenchmarkONE

NOVEMBER 23, 2021

This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the initial kickoff. Let’s dive into everything regarding writing effective creative briefs. What is a Creative Brief? Creative briefs are standard tools in advertising and marketing campaigns.

Creativity 67

Creativity Paid Search Agency Effectiveness Advertising Agencies 67

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. There are an astounding 2.89

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Sprout Social

APRIL 9, 2020

It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. People share on Instagram or Facebook what they want others to know about them.” They’re looking to have a conversation.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Anyword

MARCH 10, 2022

According to our data, for most Facebook ads , the sweet spot for the ad headline is somewhere between five and eight words. Our creative team analyzed different styles of ad headlines: shorter and/or stylized versus longer and more contextual. Informative headlines don’t always have to be long. Longer Ad Headlines in Practice.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches. This is great for exposing your business to a new audience.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

BenchmarkONE

FEBRUARY 1, 2023

The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. You’re a creative agency. If you’ve got your sights set on building your own business from scratch, you’re in luck.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. It provides an outlet for almost unlimited creativity. Street Marketing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Sprout Social

DECEMBER 6, 2018

And now that social media has entered the ad campaign environment, small businesses can compete successfully with larger ones, so long as they have the right tools and creative staff. In the context of Facebook ads (or any social media platform for that matter) and chatbots, there are some key copywriting tips that will bring greater success.

Copywriting 93

Copywriting Paid Search Agency Facebook Ads 93

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

ClearVoice

NOVEMBER 8, 2020

Though left-brained folks may be envious of their creative right-brained peers, the truth is, it takes work to come up with magic. Like everything else, being creative is a matter of practice and intention.” ” So how can you keep your creativity ever-improving ? 6 types of brain games that boost creativity.

Creativity 77

Creativity Peer-to-peer Act-On Internet Marketing 77

ConvertKit

DECEMBER 1, 2021

When you first launch your creative business, it can feel like you’ve finally escaped the 9-5 grind. You start feeling anxious, and before you know it your usual creative spark has all but disappeared. You start feeling anxious, and before you know it your usual creative spark has all but disappeared.

Creativity 82

Creativity Template Top of Funnel Landing Pages 82

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. To get that demo, viewers have to click the CTA at the bottom of the ad and provide the required information.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Crimson Marketing

JANUARY 21, 2014

These sharers are creative, young and popular. They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook. We all share for different REASONS.

Cable 100

Cable Social Networks Privacy Validation 100

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. There are an astounding 2.89

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Rain: The Growth Agency

MARCH 30, 2020

This is the new zeitgeist that informs your advertising. Executing on a new or revised creative strategy is critical, and each week that goes by without action may result in your messaging being out of step with your market or, even worse, triggering a negative reaction. Assemble and review every piece of creative.

Creativity 52

Creativity Planning Advertising Agencies Advertising Mediums 52

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Following the formulas below can help you post to each social media platform effectively while allowing space for creativity. Posting on Facebook.

Social Media 262

Social Media Media Content Linkedin 262

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance. Calculating ROI.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerilla marketing isn’t nearly as intense, it’s equally as creative. It provides an outlet for almost unlimited creativity. Street Marketing.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. Some platforms, like Facebook, offer their own botmaking tools.

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Outbrain

AUGUST 14, 2021

It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. Here are the top 5 creative advertising trends we’ve seen in 2021 so far: 1. These bots are personalized, polite, and programmed with a wealth of information.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59