Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Choozle

AUGUST 20, 2019

Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. Monitoring and reaching an ideal PPC goal can help you optimize all your campaigns.

Cost Per Click 40

Cost Per Click PPC Paid Search Agency CPC 40

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Webbiquity

OCTOBER 11, 2022

Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Avoid being spammy by only posting high-quality content relevant to your audience and responding promptly to questions, advocacy, and complaints. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. You’re charting this course for a prospect so they can find and get to know your brand. Advertising is much different and comes in many forms. Image: Moz.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

KoMarketing Associates

JANUARY 30, 2018

However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories. Facebook Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

QuanticMind

JANUARY 2, 2018

PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Pay-per-click (PPC) for the travel industry comes down to how efficiently you can deploy your budget to bring in more high-quality leads. Facebook lets you target potential customers who have expressed an interest in art.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. WordStream’s PPC University.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

OCTOBER 9, 2018

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Later, they see an ad like the one at right on Facebook. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Personalization in Online Advertising.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40

PPC SEM Marketing Budget SEO 40

Onalytica B2B

APRIL 6, 2017

Some brands will prioritise an influencer’s reach (follower/subscriber number) with the sole intention of gaining brand exposure, while others will focus more on the influencer being extremely relevant, with a laser focus on topics that matter and are at the core of their brand.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Unbounce

APRIL 10, 2019

I don’t blame them, of course. It could even end up annoying people if it isn’t relevant to them. This means you will be showing them more relevant content that is also more likely to guide them through the sales funnel. Retarget them with ads promoting content relevant to what they have viewed before.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

ConvertKit

MAY 28, 2021

Find a show that shares your brand values and ask to come on board as a sponsor—it’s a great way to share your products with a highly relevant audience. If you’re not sure where to focus your time and energy on social media, start with Facebook. Run PPC ads to convert more visitors. Leverage user-generated content.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Unbounce

OCTOBER 18, 2021

To promote networking, women holding leadership positions in leading tech companies run courses as well as open-invite webinars that explore topics from feminism to salary negotiation. A trick to ensure prospects move forward through the funnel to meet with the admissions team is to design a targeted and relevant digital experience.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

EMagine B2B Blog

JANUARY 27, 2019

Over the course of four months, we worked with this hospital to design campaigns across many networks and to define and achieve growth. The most important part of any initiative, PPC or otherwise, is to know what you’re working towards. We saw a substantial volume of interactions with our posts on Facebook and Instagram.

Paid Content 69

Paid Content Paid Search Agency PPC Planning 69

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Of course, some industries (e.g.,

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ClickZ

JUNE 25, 2020

This all-in-one, AI-based tool uses artificial intelligence to review your content’s relevance to your primary, secondary, and tertiary keywords. You can search for companies, titles, keywords, and more, and it’ll automatically generate a list of relevant prospects before giving you their contact details. MarketMuse.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

FMG Suite

MAY 11, 2021

Establish yourself as an expert on a relevant subject that fits your niche. I get asked to come and speak about areas of financial services that are relevant to their needs. Set up a clinic at a local course with a pro and promote the event on your website and social media. Become a Subject Matter Expert.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Hubspot

OCTOBER 27, 2020

It may be as simple as altering the image you use on your Facebook ads, or using Google ad features to adapt text based on your audience's habits and preferences. Alternatively, perhaps you need to employ a strategic schedule to make sure your ads are only served at the most relevant times so that you can achieve optimal ROI.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

QuanticMind

OCTOBER 9, 2023

Of course, direct response marketing can (and often does) directly solicit audiences to make a purchase, but a large part of this tactic is getting prospects to engage with your brand in a way that feels less aggressive and more organic. Social Media Today, in the US alone, there are approximately 178 million monthly users on Facebook, 133.5

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. Of course, Google also offers display ads on their Google Display Network. Paid advertising. Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

DealSignal

SEPTEMBER 2, 2020

And of course, no one option is a silver bullet. Behind every effective email marketing program is a hyper-targeted audience receiving hyper-relevant content. Paid search/pay-per-click (PPC) advertising: best channel for quick results. Use programmatic ads to boost PPC returns. Most effective digital marketing channels.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

And of course, no one option is a silver bullet. Behind every effective email marketing program is a hyper-targeted audience receiving hyper-relevant content. Paid search/pay-per-click (PPC) advertising: best channel for quick results According to Google, for every $1 spent on ads, advertisers earn $8 in return.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Optinmonster

JUNE 5, 2022

Our geo-location targeting feature lets you target visitors with geographically relevant offers. Ensure campaigns are relevant so you’re not marketing winter coats to Florida residents. You have a course covering that exact topic, so let’s target St. Create business listings on Google, Facebook, and elsewhere.

Conversion 116

Conversion Tagging Click Rate Display 116

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. Unlike SEO, you only pay for the results you get with PPC. Best Content Marketing Courses.

Course 118

Course Training Paid Content Paid Search Agency 118

Unbounce

JUNE 24, 2020

When you’re living it, of course, this type of change can be hard to notice. AI-Enhanced PPC Campaigns. In a couple of years, Google’s Smart Bidding technology has gone from a curiosity that, at best, once ruffled a few feathers to something that has PPC experts rethinking how they’re spending their time. Definitely not.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. WordStream offers a set of free (as well as fee-based) tools to help find and group keywords, as well identify negative keywords for PPC advertising campaigns. Use tools like Wordstream to help you find relevant and trending keywords.” 3) Wordtracker.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

accelerate agency

MAY 24, 2023

Of course, you might already be using it. It can be difficult to accurately measure their effectiveness, and any success is often fleeting – how often do you even see Facebook posts from two days ago, much less click on them? You can, of course, set up Google Alerts to scour the internet for online articles.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

PureB2B

APRIL 20, 2017

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Then, segment your email lists by industry so that you can send emails that are more relevant. Then, you can target your Facebook ad to your desired audience. Every customer is different.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Of course, done improperly, it can also be a tremendous waste of money. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Dynamic Landing Pages by PPC Hero. Share this on Facebook.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Digilant

MARCH 18, 2021

We can’t abandon these essential metrics, of course, but it’s wise to target the lesser-approached metrics between the two. Keeping track of each one, and assigning different ‘relevancy’ weighs to each, can quickly become expensive. If a customer finds your website via a Facebook ad, for example, they may not visit it right away.

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

Outgrow

JANUARY 21, 2021

Case Study: ProActive Drive (a trust that runs driving courses in New Zealand) approached Plato because they wanted to boost demand for their invaluable driving courses. They integrated an interactive content piece to PayPal’s Facebook messenger. HairyLemon. PopArt STUDIO. This helps you to crank up your organic reach.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Golden Spiral

APRIL 2, 2019

While Oliver might “like” your page on Facebook, he also “likes” pages about golf, travel, and parenting. And of course, he’s naturally engaging with content from friends and family. And then of course, the vicious cycle begins. Facebook is the only major tool that doesn’t play nice with hashtags.

Social Media 63

Social Media Media B2B Linkedin 63

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

Paid Content 59

Paid Content PPC Consulting Paid Search Agency 59

PureB2B

APRIL 20, 2017

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Then, segment your email lists by industry so that you can send emails that are more relevant. Then, you can target your Facebook ad to your desired audience. Every customer is different.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62