Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. That just simply means Google has a list of URLs to crawl. You can do this in your browser URL. Example: [link].

SEO 64

SEO API Tips Best Practices 64

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. hidden filters, and confusing graphs.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 21, 2020

For example, add related-content recommendations at the bottom of every post. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. For example, your blog should have a customized CTA so people can choose to "Subscribe" and receive email alerts when you publish new content.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. are all acceptable while “UnitedK” or “GrBr” would not be.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. For example, here's what happened when I searched for, "Why are dogs the best?". So, keep in mind: a featured snippet does not always equal a top rank in the SERP.

Features 73

Features Google SERP Lead Scoring 73

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. For instance, here we have the search term "inbound marketing."

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Unless, of course, you're running a fruit stand named after me. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. How to Win at The New Zero-Click Game. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

OCTOBER 18, 2012

Let's break down what this Disavow Links tool is, how to use it, and of course. By "not consider," I mean that by putting these links into the tool, you'll tell Google, "Hey, I know this is a sketchy link and I wish it wasn't linking to me, can you please not ding me for it when you're figuring out where to rank me in the SERPs?

Google 28

Google Tools SERP Domain 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Of course, getting ranked for "culinary school" isn't going to be easy (it's a very competitive term). And the truth is, you don't want to. You also have a variety of tags (i.e. Other tags, (e.g.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Ranking 28

Lead Ranking Lead Scoring Generation Leads 28

Hubspot

DECEMBER 24, 2020

The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. And how do you find and r emove these unintentional website course corrections ? But what happens if the content on URL A needs a refresh?

SEO 97

SEO Lead Ranking SERP Enterprise Management 97

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. SEO Courses. HubSpot's first season of Skill Up is all about SEO. For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

AUGUST 22, 2019

The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Google’s search engine is also ever-changing.

Google 101

Google Lead Ranking Lead Scoring SERP 101

Hubspot

MARCH 15, 2013

Google's updating their algorithm all the time -- some updates bigger than others, of course. Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. Probably not.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Let me show you an example. Simple URL structure. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

accelerate agency

FEBRUARY 12, 2023

But of course, with exponential growth, comes fierce competition. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. What you might not have is the relevant homepage URL. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

seo.co

OCTOBER 29, 2021

An example of this would be choosing “striped rubber ducks” over “rubber ducks.”. Give tangible examples and guide them with practical steps at each point in their journey. It’s not a bad idea to check out the competition to get inspiration (not duplicate, of course) for ideas. Image Source: Hubspot ).

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

ClearVoice

MARCH 26, 2021

It’s evidence of a silent epidemic coursing through the content marketing world, known as the content gap. Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. A site: search will immediately reveal the number of indexable pages under your URL. Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Hubspot

APRIL 25, 2017

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? For example: According to Medium, posts with an average read time of seven minutes captured the most attention. It's the short description you see on a SERP to "preview" what the page is about.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

ClearVoice

JUNE 9, 2020

” ~ HubSpot. 2 stellar examples of product marketing. The following examples do a stellar job of connecting with a defined audience, providing education and positioning their brands as providers of solutions. I just read two great examples of product marketing writing! When do writers write about products?

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Hubspot

FEBRUARY 20, 2020

Of course, in 2020, most companies get the importance of blogging. Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. URL structure. Some of our most successful updates have included: Making our lists longer and more comprehensive (example: best sales books). Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

APRIL 30, 2018

For example, “We appreciate your feedback on [product/service] in [city, state]. Optimize URL, Title Tags, Headers, Meta Description, and Content. Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body.

SEO 101

SEO De-duplication Work Management Aggregators 101

Single Grain

DECEMBER 13, 2019

For example, if a main topic is SEO, a subtopic might be acquiring backlinks and another subtopic might be voice search optimization and another might be image SEO. It might, for example, be a ‘how-to’ guide or an ‘ultimate guide.’ Get A Free Consultation. What Are Topic Clusters? Sound too good to be true?

SEO 105

SEO Marketing Analytics Tools Keywords Startups 105

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). What you might not have is the relevant homepage URL.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). What you might not have is the relevant homepage URL.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

OCTOBER 14, 2016

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. 12 Examples of Beautiful 'Contact Us' Page Design. 2) Use the right tools.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Websites Generation 28

accelerate agency

SEPTEMBER 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Convert

MARCH 21, 2023

Click maps, for example, look like this: But that’s only one type of heatmap used in user research. For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. But this isn’t always the case. That’s where feedback, polls, and interviews come in.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new. It's a total pain.

Tips 28

Tips Content SERP Viral Marketing 28