Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Or is it an onboarding journey? Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Be a guest blogger, talk to and about (positively, of course!) Get links online.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. Then, change the image and capture the same data.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Of course, which platform you leverage depends on your business type. Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? C onsider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Features 76

Features Google Work Management SERP 76

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. Top 9 Digital Marketing Courses and Training Programs in the Philippines. Best Content Marketing Courses.

Course 118

Course Training Paid Content Paid Search Agency 118

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” We kid, of course, but only about the joking references to Lincoln and Pennsylvania. According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Since the first time it was tested in August 2015, SERPs with PAA questions have grown between 40 and 42%. Our first suggestion is, of course, nDash. What is Google Suggest? Why Is This Important? What are content creation tools?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Strategic-IC

JUNE 25, 2019

Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. For example, HubSpot enables you to plan, create, publish, and measure your results in one place. Related: 5. Generate Top Content Ideas and Research.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Hubspot

APRIL 21, 2020

This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. What better way to drive email traffic to your content without lifting a finger (except for the finger you use to press "Publish", of course) than growing a giant base of followers and subscribers?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. Keyword monthly search volume — Keyword monthly search volume is representative of the number of searches a keyword has over the course of a month.

SEO 98

SEO SERP Buyer's Journey Lead Ranking 98

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Of course, such a big investment of time and money doesn't make sense for certain keywords, since the value of Google result positioning varies. And as for clicks?

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

Optinmonster

FEBRUARY 21, 2024

Provided, of course, that they are high-quality and difficult to outrank. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. The beauty of organic traffic is that it virtually never dies. If not, go back to Step #2!)

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

SEPTEMBER 25, 2018

The large traffic potential makes Google a viable option when aiming to capture organic or paid search -- the downside, of course, is almost everyone is competing for the same traffic. Like Google, Baidu aims to incorporate more rich features in the SERPs. Additionally, Google captures almost 85% of mobile traffic.

SERP 92

SERP Traffic Fulfillment SEO 92

seo.co

OCTOBER 6, 2021

I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. Take HubSpot’s usual eBook offer as an example: (Image Source: Hubspot ). Optimized. In-Content Calls-to-Action. Wording of calls-to-action used.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 9, 2017

Here's the featured snippet Google pulled in response to that query: In this instance, the page that was used for the featured snippet happens to be the top-ranked one in the search engine results page (SERP) for this query. So, keep in mind: a featured snippet does not always equal a top rank in the SERP.

Features 73

Features Google SERP Lead Ranking 73

Hubspot

MAY 26, 2017

This is great, of course, but their high rank for these keywords does not mean they shouldn't bother running any paid search ads. You can use paid search to maximize your coverage on the search engine's result page (SERP). For instance, here we have the search term "inbound marketing."

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

MAY 30, 2019

Unless, of course, you're running a fruit stand named after me. To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. Be careful not to erase columns E, G, and I.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

NOVEMBER 28, 2018

The IP address for HubSpot is 104.16.249.5. Developers call this plan a wireframe or sitemap (not to be confused with sitemap.XML , which is a file that helps SERPs crawl and find your site). Well, a CMS — like Wordpress or HubSpot — is easier to use (you have to write less code), and it often has tools around hosting the site.

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Hubspot

NOVEMBER 9, 2020

Oftentimes, the article you wind up reading is completely off-course from what the headline promised. Of course, carrot cake has a lot of sugar. But remember to keep your headline under 70 characters so it doesn't get chopped off in the SERPs. Here’s What Happened Next ".

Keywords 101

Keywords SERP SEO Search Marketing 101

Hubspot

JUNE 26, 2020

Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. For the business course, that's most likely, "entrepreneur courses," "business webinars," and "how to open a business.". The answer? Negative keywords.

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Moz

MAY 1, 2019

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. When building this team, make sure that your content creators are familiar with online management software, like HubSpot's Marketing Hub.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. hidden filters, and confusing graphs.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

OCTOBER 15, 2020

Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. We collaborated with HubSpot Academy on their free Content Strategy course — check out the video to build a strong foundation of knowledge and equip yourself with actionable tools to get started!

SEO 64

SEO API Tips Best Practices 64

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. A quick Coursera search shows that there are almost no SEO-specific college courses currently available to students.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

JULY 26, 2018

The concepts and techniques you will learn here are the same that I put together in the SEA Model, a search evaluator course that I created to be used as a supplementary resource to Google’s guidelines. Let’s begin. Understanding User Intent. Every search occurs because of a need from the user that must be fulfilled.

Intent 50

Intent Google SERP Marketing & Strategy 50