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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Set Aside Time Every Week.

Training 185
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The People Factor in Marketing Automation ROI

Act-On

You divide the profit earned from marketing automation by the cost of that investment. For the sake of simplicity, if your investment is $100 and the cost is $100, you have an ROI of 1 or 100%. If so, your training and onboarding costs will be minimal. But this calculation doesn’t include everything.

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How Creative Posters Can Grow Your Business

Webbiquity

With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster. Creative posters are highly visible.

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The cost of ignoring website accessibility

Martech

There wasn’t a specific fine,” said Jackson Whelan, principal at Terrier Tenacity Design & Marketing, “They were looking for damages which would have been determined in court.” Actions, like adding a product to cart, weren’t designed to support screen readers. Menu navigation did not properly support screen readers.

Cost 111
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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

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Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. Certificate. Price: $5,800.

Course 101
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The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot

A metric that’s arguably the most indicative of this is conversions -- if your creative convinced someone to download or even buy something, then it was worth consuming. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition.