Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

The Marketing Blender

MAY 4, 2021

It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. Contact Us. The how and why of marketing ROI. This is measured by traffic.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

ConvertKit

NOVEMBER 20, 2020

Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Here’s why. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Sprout Social

AUGUST 3, 2023

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. And as a result, so has the role of social media managers. What spawned the era of social entertainment?

Social Media 90

Social Media Media Content Storytelling 90

Convert

NOVEMBER 23, 2020

WATCH WEBINAR] Recession Proof CRO: ROI In Rapidly Changing Times. Modern cybercriminals use techniques ranging from ransomware – software that locks you out of your system until a ‘ransom’ is paid – to formjacking – where hackers add a script to your form page which is able to lift customers’ details as they type them in.

eCommerce 105

eCommerce Business Phishing Lock-In 105

The Marketing Blender

MARCH 15, 2021

It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. You’ve probably heard the term thrown around a lot: ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Aberdeen

FEBRUARY 6, 2019

And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. In Lock’s webinar, he explored the correlation between mature data governance and user satisfaction. Aspirational analytics, however, are often ahead of the technical realities at most organizations.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Engagio

NOVEMBER 27, 2018

14.2M – Estimated amount poor data quality is costing organizations per year. For example, start with field events, direct mail, webinars, content syndication, online ads, etc. What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong?

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

BenchmarkONE

MARCH 24, 2020

One of the most cost-effective ways to both market your company while you also help others is to invest in a content marketing strategy. One of the most cost-effective ways to both market your company while you also help others is to invest in a content marketing strategy. Offer Webinars. But we’re all in this together.

Webinar Metrics 48

Webinar Metrics Lock-In Small Business Marketing Touchpoints 48

Anyword

OCTOBER 10, 2019

Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. Across use cases, we saw the most significant increases in the cost to distribute content for publishers’ audience development efforts. September Recap.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Anyword

OCTOBER 10, 2019

Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. Across use cases, we saw the most significant increases in the cost to distribute content for publishers’ audience development efforts. September Recap.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Optinmonster

MAY 19, 2021

These tools will allow you to create stunning pages for your site in no time. Ready to get started? Let’s dive straight into our list. 7 Best Elementor Alternatives. Building professional landing pages doesn’t have to be hard. In fact, with the tools listed below, you’ll be able to create professional pages in minutes.

Landing Pages 63

Landing Pages Ad Building Template Budget Programs 63

Strategic-IC

JULY 7, 2020

Sadly I'm locked up inside here because it's been pouring down over here, but how's your week been? Sadly I'm locked up inside here because it's been pouring down over here, but how's your week been? ABM in the House - Building Your Account-Based Marketing Playbook. Episode 5 - Transcript. So our Target Account List.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 71

Engagio

NOVEMBER 27, 2018

14.2M – Estimated amount poor data quality is costing organizations per year. For example, start with field events, direct mail, webinars, content syndication, online ads, etc. You know which accounts to go after in the first place. The impact of bad data on your business is profound. So, what can you do about it?

Account Based Marketing 48

Account Based Marketing ABM Data Hygiene Lead Scoring 48

SnapApp

APRIL 2, 2019

It will allow you to start having communications that are more like conversations with prospects, instead of being locked in the old model of one-way communication. The need for higher quality leads isn’t just aspirational for marketers, either. It’s tied to their paychecks and bonuses. Find that kernel, and figure out why it’s working.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Bluetext

APRIL 1, 2021

The agency can lock in on your company’s niche, cultivate creative solutions to bring the organization’s message to the market, and understand the media landscape in order to capitalize on what storylines are driving coverage. For example, is the solution a scalable, cost-effective offering that enables organizations to deploy it quickly?

Work Management 26

Work Management Marketing Management PR Creativity 26

Sprout Social

SEPTEMBER 20, 2018

These actions are what made social media enticing in the first place, all of which cost nothing but your time. With brands running more social ads and investing in paid monitoring tools , social media’s status as a totally “free” channel is going the way of the dinosaur. Why organic social media still matters.

Social Media 98

Social Media Organization Webinar Metrics Paid Social Agency 98

Strategic-IC

JULY 7, 2020

Sadly I'm locked up inside here because it's been pouring down over here, but how's your week been? Sadly I'm locked up inside here because it's been pouring down over here, but how's your week been? ABM in the House - Building Your Account-Based Marketing Playbook. Episode 5 - Transcript. So our Target Account List.

Account Based Marketing 48

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 48

Content Standard

FEBRUARY 15, 2016

Just this week I had an opportunity to participate in a webinar where I co-presented with a consultant from HourlyNerd , a global online marketplace that connects companies with independent business consultants for project-based work. Sure, some of this dawned on me, but thankfully Amazon helped me figure out the rest. Absolutely not.

Enterprise Management 40

Enterprise Management Work Management Planning Marketing Management 40

Content Standard

FEBRUARY 15, 2016

Just this week I had an opportunity to participate in a webinar where I co-presented with a consultant from HourlyNerd , a global online marketplace that connects companies with independent business consultants for project-based work. Sure, some of this dawned on me, but thankfully Amazon helped me figure out the rest. Absolutely not.

Enterprise Management 40

Enterprise Management Work Management Planning Marketing Management 40

Chris Koch

OCTOBER 12, 2010

In our ITSMA Webinar How Cloud Computing Will Change Marketing last week, one of our guests made a bold prediction: Major IT services deals will, in the future, bypass IT. Cloud creates a new buying decision pattern. Now, you may say that few big IT services deals ever went through IT. They are too important not to be made by the business.

Marketing Management 100

Marketing Management B2B Thought Leadership Paid Search Agency Thought Leadership 100

Vidyard

JANUARY 19, 2017

I could only agree: I would follow suit and maybe even lock my doors.). They created a lot of webinar content, and focused a lot on customer testimonials as well, because this content continued to shine. These content types became “low cost/high reward” assets for ExamSoft and their audiences. How do they do it?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Vidyard

DECEMBER 5, 2013

Whether it’s a series of training or recorded webinars as part of an online resource hub, this is the way corporate training is moving. There are many companies today that invest in e-learning to keep costs down. What about the potential high cost to produce videos? Are you afraid of video because of security?

Video Marketing 51

Video Marketing Domain Training Lock-In 51

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings. They demand time, planning, and articulate execution.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Convert

JANUARY 30, 2023

Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. The Motivations of an Experimenter Why are you in the optimization business? John You’re surprised all the time. And I’m someone who loves navigating chaos. Reminds us a little of someone else who loves being organized!)

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Webbiquity

JULY 27, 2021

Though expensive, the cost was justified by the effectiveness of live events for both brand building and lead generation. Though expensive, the cost was justified by the effectiveness of live events for both brand building and lead generation. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.”

CMO 205

CMO Gartner Budget Programs Spending 205

Hubspot

JUNE 21, 2011

Locking up tops spots in organic search results is an investment where clicks or impressions aren’t a direct cost, but something that can yield results over an extended period of times. Getting your products more visible in these areas can increase exposure and help reduce the cost of customer acquisition. Stay the Course.

eCommerce 28

eCommerce Product Lock-In Lead Scoring 28

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. I’ve included some nice tips for bootstrapping so you don’t have any excuses!

Content 28

Content Webinar Metrics Template Social Networks 28

Martech

MARCH 14, 2024

We have too many tools today, but often, they don’t play nicely together. This creates a sticky problem: How do we get multiple tools to work in tandem? Why so many tools? As a marketer, I want to answer this question by simply saying, “We do a lot of work!” The scope of activities in a typical marketing department is huge.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Work Management Marketing Management 106

Single Grain

APRIL 24, 2023

Work With Us 1) Buzzvil – Mastered Focus on a Particular Ad Placement for Clients Buzzvil, the South Korean mobile advertising company, specializes in lock-screen advertising to grow revenue for its clients. Although Buzzvil offers a robust suite of ad placement services, it has found continued success with lock-screen ad technology.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Optinmonster

DECEMBER 28, 2023

Cost-Efficient: With a WordPress LMS plugin, you can say goodbye to costs like printed materials, travel, training venue, and more. That means less cost for you and for your students. All of our customers get full access to OptinMonster University , our database of courses and tutorials on digital marketing.

Class 60

Class Course Budget Programs Bundling 60

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. Compared with online interactions, person-to-person sales calls and meetings cost much more to execute.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ANNUITAS

MARCH 8, 2023

But these are all short-term fixes that don’t really fix anything, and often they cost more in terms of time and energy than they deliver in results. It’s a lose/lose scenario and should be avoided at all costs. If it were easy, funnel conversion benchmarks would be a lot higher than low, single-digit percentages, right? What do we do?

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

Rev

APRIL 8, 2020

If you don’t have a way to replace event marketing… immediately skip to the next section and do a virtual event or webinar now. It takes a lot longer to collect information on a company from the outside than it does for management to cut costs on the inside. Need an audience? Need an audience? Pay for registrations.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40