article thumbnail

50 Common Sales Objections and How to Handle them Effectively

Lead Forensics

Offer tiered pricing options or highlight hidden costs associated with their current solution. “I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” Offer comprehensive training and support resources to ensure a smooth onboarding process.

article thumbnail

50 Common Sales Objections and How to Handle them Effectively

Lead Forensics

Offer tiered pricing options or highlight hidden costs associated with their current solution. “I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” Offer comprehensive training and support resources to ensure a smooth onboarding process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A 5-step guide to retiring martech tools without disrupting operations

Martech

Or the tool just is not utilized enough to justify the cost. If your target date was based on a contract, negotiate with the vendor to see if you can extend the contract month-to-month to give you the time you need to fully execute your plan rather than get locked into a full-year renewal.

article thumbnail

3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. Subscription expense, expense in training your team, the cost associated with your team switching between systems across the customer journey, and lost opportunity cost due to gaps in data across your customer journey.

article thumbnail

The Insider’s Scoop on CES 2024: Walking and Talking with Marketers

The Customer

For me it was the “cat bouncer” – a way to lock your cat out of the house if it shows up with the gift of a mouse in mouth. CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around the world. Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B.

article thumbnail

What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

Your workforce plays a crucial role in this digital battle, but only when they’re equipped and trained with the right skill sets and tools. The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. How does cybersecurity work?

article thumbnail

The 12Ps of marketing technology (martech)

ClickZ

In addition, technology projects run more efficiently and at lower cost when there is robust strategic planning. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.