Launch Marketing

SEPTEMBER 11, 2019

Simple yet efficient, a Net Promoter Score (NPS) is a solid baseline test that succinctly conveys customers’ satisfaction levels and indicates how likely you are to benefit from referrals from your customers. This will give you a two-digit Net Promoter Score. The numerical answer from the responder will then help determine your NPS.

Promotion 48

Promotion Paid Search Agency Customer Satisfaction Correlation 48

SmartBug Media

FEBRUARY 23, 2024

Event promotion is an example of a short-term marketing play. If you’re promoting a leadership conference, for example, your audience is limited to the interested parties, either those who attend or those who want to know about it. Just because two data points appear to be correlate doesn't mean that what they represent is valuable.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Marketing Insider Group

JANUARY 17, 2023

Consistent internal linking is an essential content marketing technique that promotes more traffic, a stronger link profile and enhanced SEO. Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. Image Source: Zyppy.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

SmartBug Media

APRIL 23, 2024

In other words, rather than simply celebrating an uptick in web traffic, a private equity firm would delve deeper to understand its sources and drivers—plus its correlation with lead generation, conversion rates, and, ultimately, revenue growth.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Marketing Insider Group

JANUARY 4, 2023

Operational excellence and a rock-solid content and promotional calendar. Spend a significant amount of time at the beginning of each year cultivating a content and promotional calendar. Consider the correlation between media spending and branded search instead of the ROAS of branded search in and of itself. How much time?

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

InsightSquared

SEPTEMBER 4, 2019

Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others. A prospect can access a campaign in a number of ways. It’s a lot! . But there’s a reason marketers put in so much effort to measure attribution.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

Eventually, you need to know which assets are the best-performing, so you can promote it more, learn about content topics most relevant to buyers, and so on. Revenue attribution amount may be correlated with time. We’ll cover this question below. So a great exercise is to compare the revenue distributions of different content types.

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. Webinar Promotion Increased 69.8%. of B2B professionals expect to invest within the next 6 months.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Marketing Insider Group

MARCH 28, 2023

Identify patterns, correlations, and trends among the resulting segments. But they will likely include a combination of the following: Loyalty promotion programs. Pay particular attention to customer age, political affiliation, household income, education, religion, online activity, and purchase history. Free samples.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

SmartBrief - Marketing

JANUARY 22, 2024

This governance is key to building trust in AI, as well as showcasing its correlation with positive business outcomes, improved productivity and efficiency and successful pilots. Marketing leaders must promote a culture of ideation, experimentation, continuous learning, collaboration and agility as the foundation for AI literacy.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. Promoting your virtual events on LinkedIn or in industry newsletters. I have a theory. The precision myth.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Heinz Marketing

JUNE 30, 2023

Net Promoter Score (NPS) NPS gauges customer loyalty and advocacy by measuring the likelihood of customers recommending the business to others. Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences.

Churn Rate 105

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 105

Zoominfo

JANUARY 20, 2021

Here’s how the sales funnel correlates with the customer journey: Comparison between the sales funnel and the sales pipeline. Along with their own gathered research, this is the best time to educate leads about your solution, offer them demos, and give out promotions. In the end, you want to deliver the exact message needed for them.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Martech

MARCH 18, 2022

Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. Relying on promotion turns out to be a poor move. Brenner said. “A

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

Zoominfo

MAY 18, 2022

With fewer rungs on the corporate ladder, promotions might occur less often — but that doesn’t stop companies from offering title-only upgrades, where employees assume a more prestigious job title without a pay increase or added responsibilities. That might mean a tier 3 individual contributor would be promoted to a tier 1 manager.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

Goodish Agency

OCTOBER 12, 2021

In its core, influencer marketing is a form of social media marketing which uses product mentions and endorsements from influencers (also known as people who have a dedicated social media following) to promote their products/services. Choosing the right influencer So you’re ready to start your influencer marketing journey for your brand?

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

Convince & Convert

OCTOBER 30, 2014

Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. Correlation studies only measure correlation, they don’t measure causation. Does driving links by proper social media promotion really work?

SEO 167

SEO Correlation PageRank Social Media 167

Biznology

AUGUST 3, 2016

But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Instead, you can focus on creating compelling, high-quality content and links will come “naturally” without active promotion. Link earning is a fallacy. BlockQuote).

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Marketing Insider Group

OCTOBER 5, 2020

There was a time digital marketing simply involved sending promotional emails to prospects. When discussing fees, be sure to ask about writer experience and how it correlates with your budget. A content marketing agency might bump the priority of your assignments. Why Consider a Content Marketing Agency? They Might Bump Your Priority.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

What Works - What Doesn't

JANUARY 16, 2023

Most importantly, the ChatGPT content was not customized for the needs of my client, which has an offering in this space they need to discreetly promote. When I asked ChatGPT to mention my client, it hit the reader over the head with overtly promotional language from their Web site. Don’t Unplug Your Humans – Yet.

Thought Leadership 65

Thought Leadership Work Management Lead Ranking Correlation 65

Salesforce Marketing Cloud

MARCH 21, 2022

Specifically, how does time in the office impact an employee’s path to promotion and a higher salary? To dig in, organizations should track every promotion and pay increase, and look for correlations between people working in the office or remotely.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Zoominfo

JANUARY 20, 2021

Here’s how the sales funnel correlates with the customer journey: Comparison between the sales funnel and the sales pipeline Challenges in Sales Funnel Mapping To achieve and maintain a successful sales funnel map, you need to consistently address the “cracks” (like a cracked car engine).

Top of Funnel 130

Top of Funnel Sales Cycle Marketing Funnels Correlation 130

Brandpoint

FEBRUARY 21, 2023

You’ll earn more placements in your sponsored content strategy With our expanded distribution network, you can earn sponsored content placements on over 40 broadcast TV channels’ websites to help promote your clients’ products and services, with no additional cost. We’re in a pay-to-play environment and this is a great tool to have!”

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Sprout Social

JANUARY 12, 2023

But beyond that, there’s also a clear correlation between your values and your bottom line. It correlates to increased spending, with 57% of people saying they will increase their spending with brands they feel connected to. Promote Open, Authentic Communication. Make aligned decisions. Engage like-minded consumers.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Tiecas

JANUARY 27, 2024

Promote them through various channels to maximize their reach and impact. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. Analyzing and Measuring the Success of Your Industrial Blog After sharing and promoting your industrial blogs, assessing their impact is a must.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Martech

MARCH 28, 2023

A video promoting skin lotion, for example, is more likely to trigger the release of oxytocin if it shows another person applying the lotion to someone instead of simply showing the bottle itself. They found that depleted serotonin levels correlated to choice deferral.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

Crimson Marketing

DECEMBER 11, 2014

.” Marketing’s biggest challenge is determining the best media source to promote a product or service. They analyze changes in allocation and one-time promotions and see how those changes affect their key performance indicators (KPIs), which may be making an in-store purchase, or opening a new account.”

Analytics 100

Analytics Allocation Advertisements Advertising 100

Marketing Insider Group

JULY 22, 2020

In order to figure out the number of MQAs and SQAs that are coming as a direct result of ABM, use the following formula: # of MQAs or SQAs / # of correlating MQLs or SQLs. Referral Quality and Net Promoter Score (NPS). The final score is calculated as: % of promoters – % of detractors. Sales Velocity. Retention Rate.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Exo B2B

FEBRUARY 28, 2024

The correlation between an outstanding customer experience and a healthy financial situation is obvious when you get right down to it. So let’s remember the wise words of Peter Drucker: “What gets measured, gets done” So, to be sure we’re creating the right things, we need to measure.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Martech

APRIL 5, 2023

A number of key factors have promoted the importance of these platforms over the last couple of years. Identity graphs Most identity resolution vendors maintain a proprietary identity graph or database that houses all the known identifiers that correlate with individual consumers. Why are these platforms important?

Mobile Advertising 98

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 98

Content Marketing Institute

SEPTEMBER 14, 2018

In a recent article about influencer metrics, we included, for example, these more sales-related metrics as ways to measure influencer content effectiveness: Promotion code redemption. Correlated sales lift. At times, correlated sales lift is the only realistic measure based on budget or limitations of the sales channel.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Heinz Marketing

JUNE 21, 2022

Ideal influencers are well-connected within your target audience, and their promotion of your group is a form of valuable PR. Although, be wary of your manager coming off as promotional. Sometimes influencers appear organically, but you might also offer a referral program or other incentive to encourage more members to spread the word.

Communities 106

Communities Lead Ranking Ad Frequency Marketing & Strategy 106

Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. The research breaks the respondent base into two categories: Top Performers and Rest of Population. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. There’s evidence that these things slightly correlate with ranking. Simply repurposing blog content can increase your website and social media visibility and promote content discovery. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115