ANNUITAS

JANUARY 7, 2019

of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Additionally, these kinds of metrics go up in direct correlation with tactical activity, making them a very gratifying measure for campaign-focused teams. “ 54.7%

CMO 164

CMO Demand Generation Business Correlation 164

Sword and the Script | B2B

APRIL 18, 2023

First among them is that “content consumption is directly correlated with future investment.” Further, the study says: “Users registering for live webinars are 22% more likely to be correlated with a purchase decision within the next three months.” >>> Looking for help with B2B marketing and PR?

Intent 101

Intent Buy Webinar Metrics Top of Funnel 101

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape.

Public Relations 107

Public Relations PR Thought Leadership Advertising Agencies 107

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. Of course, correlation doesn’t (always) imply causation, but the relationship in this case is intriguing.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. After all, when most think of influencers, they think reality TV stars posting an Instagram picture showcasing the results of the latest teeth whitening kit – more of a PR move. BE A KEY INDUSTRY PLAYER.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Sprout Social

AUGUST 17, 2022

These instances can help brands identify a potential social media crisis or PR opportunity sooner rather than later. Coupled with HubSpot’s sales CRM, the tool highlights the correlation between top-performing content and social interactions with sales. .” Likewise, the platform’s alerts can keep brands in the loop.

Social Media 119

Social Media Tools Campaigns Media 119

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. saying they can draw a correlation between content marketing and revenue. Is Your Content Strategy Fully Integrated? A fully integrated content strategy is vital to helping brands achieve their goals.

Marketing & Strategy 284

Marketing & Strategy Marketing Strategy Content Marketing Planning 284

Convince & Convert

OCTOBER 30, 2014

Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. Correlation studies only measure correlation, they don’t measure causation. cause that page to rank higher in search results. The main reason for this?

SEO 167

SEO Correlation PageRank Social Media 167

Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Moz

JANUARY 19, 2020

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. And how can you potentially get the biggest organic lift?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Sword and the Script | B2B

OCTOBER 13, 2020

There is no mystery here – where quality is a given – the correlation is easily explained. High performing blogs include visual media Visual elements such as images, graphics and videos are strongly correlated with blogs that produce marketing results. traditional PR pitching) 34% said paid services (e.g.

Paid Content 102

Paid Content Studies B2B Marketing Blogger 102

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. SIMPLE MARKETING TACTICS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. But beyond that, there’s also a clear correlation between your values and your bottom line. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism.

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Heinz Marketing

JUNE 21, 2022

Ideal influencers are well-connected within your target audience, and their promotion of your group is a form of valuable PR. If you aren’t tracking engagement at the individual level, you should, at minimum, monitor the trending correlations, such as the lifetime value of community members vs. non-members. 2. Plan for Progression.

Communities 107

Communities Lead Ranking Ad Frequency Marketing & Strategy 107

Webbiquity

JULY 2, 2012

It’s hardly surprising, but maintaining regular SEO efforts, even if only a few hours per month, has a strong positive correlation with increased organic search results. A fourth factor is the level of PR or media relations activity undertaken by the company. A final factor is social sharing.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Sprout Social

NOVEMBER 29, 2021

On top of that, our data shows a positive correlation between time spent on social media and the likelihood of purchase based on familiarity with a brand. For questions about the data, please contact pr@sproutsocial.com. Our survey found that 80% of consumers say that brand familiarity (i.e., The top 0.5%

Buy 140

Buy Brand Identity Branding eCommerce 140

Sword and the Script | B2B

JUNE 8, 2021

Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Though it’s not in the report, I’m sure there’s a correlation between the timing of registrations and the distribution of webinar email solicitations. Need help with marketing or PR? Try our services.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. Rise of the Generalists.

Cost Per Thousand 139

Cost Per Thousand Advertising Agencies Paid Search Agency Planning 139

Biznology

JUNE 11, 2015

Public Relations (PR). Links also effectively increase the lifetime value of your content, since links directly correlate with search performance. PR strategies are excellent for increasing brand exposure, spreading brand awareness, and cultivating a positive reputation for your business. Pay-per-click (PPC). Pay-Per-Click.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

The Customer

JUNE 1, 2021

As consumers behave better toward a brand, the brand – absent egregious mismanagement, catastrophic product recall, or poor PR – ought to do better too. Remember the “poor PR,” “mismanagement,” or “recalls” thing? As loyalty increases, emotional engagement drives positive consumer behavior. Until it had a massive recall. Just saying.

Loyalty 52

Loyalty Merchandising PR Correlation 52

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. Why PR Doesn't Drive Sales. Sure, a PR retainer includes content creation, strategy, etc.,

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

B2B Marketing Directions

NOVEMBER 6, 2022

Half of the respondents were concentrated in two industries - technology/IT/software/hardware and agencies (content marketing, advertising, digital, PR, etc.). Respondents were drawn from a range of industries, company sizes and job roles. The survey was in the field during July 2022.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Onalytica B2B

OCTOBER 4, 2017

We have differentiated between inputs (activity) , outputs (activated) and outcomes (advocacy and action) , and how these correlate with each stage of the influencer pipeline: 1) identified, 2) engaged and 3) advocate. Influencer marketing is a new concept compared to PR – so it is extremely important to evangelise internally.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Buffer

AUGUST 31, 2022

Industry benchmarks and research have shown surprising results: approval processes for code changes are not correlated with software delivery performance. PR throughput has increased: 4155 Pull Requests deployed in 2021 compared to 3687 deployed in 2022 so far (1816 more Pull Requests than H2 2021!).

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Social media is the new PR.

Social Media 100

Social Media Peer-to-peer Media PR 100

Inbox Insight

SEPTEMBER 10, 2020

Our network of marketing professionals are also spending time researching brand development and PR. Is there a correlation? Also in the same ballpark, topics such as customer service and UX are just as vital. This overlaps with readership interest in CRM. Leadership. But how can we relate this to their intent to buy?

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. Some would argue that there is no correlation at all. Click To Tweet. Click To Tweet.

Lead Ranking 96

Lead Ranking Top of Funnel Correlation Lead Scoring 96

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. This is still one of the best ways to get people talking about you. Well, as you can see, there’s nothing new here.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Moz

APRIL 18, 2019

I think the two most compelling to me are, one, the correlation of link metrics over time. Moz has a metric called Domain Authority or DA , which sort of tries to best replicate or best correlate to Google's own rankings. They had better link data, and their metrics were better correlated. When you see a correlation of 0.25

Link Building 68

Link Building SEO PageRank Ad Building 68

Rev

JUNE 14, 2019

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. We’re agile, we know what data is genuinely valuable – and we’ve got a talented, Red Bull-fueled team of data scientists that live for discovering the correlations that actually make a difference for B2B companies today.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Digital Marketing World Forum

AUGUST 27, 2019

quintillion bytes every day (Vilon and Lacombe, 2018), AI enables companies to find a correlation between pretty much anything. SEO Merging With Digital PR. SEO is no longer a separate channel, but a fundamental element of a luxury brand’s overall marketing and PR strategy, playing a huge role in a brands online visibility.

Trends 40

Trends Allocation PR eCommerce 40

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

AUGUST 17, 2015

While links have a direct correlation with increased search visibility , they can also improve visibility in other areas beyond search. Of course links can magnify the reach of virtually any other marketing campaign, whether it be PR, social, email marketing, etc. Support and Strengthen Other Marketing. Tapping into New Audiences.

Business 80

Business Link Building Acquisitions Paid Search Agency 80

Marketing Insider Group

AUGUST 16, 2011

This doesn’t make sense and management teams are confusing correlation and causality. PR & Social media outreach on a consistent basis. “If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale. Therefore 2,000 leads will generate two sales.”.

Work Management 100

Work Management Marketing Management Word of Mouth Paid Search Agency 100