markempa

JANUARY 25, 2006

To that end, Ive developed a model that hypothetically shows the correlation between steps in a prospects buying process and the sales effort together with tactics that might be of interest at each stage. I have found it helpful to look at the potential customers buying process on the basis of modalities it employs at each buying step.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. But, it's not a 1:1 correlation in my mind. link] Russ Henneberry Wow. The answer may surprise you.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true! Im Jay Baer.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

Single Grain

MARCH 28, 2022

As your brand becomes well known throughout the industry, you'll also generate more word-of-mouth referrals. You can ask a PR firm to help you with this if necessary, but you can also pitch guest posts yourself to support your link-building efforts. Finally, pitch the results to leading publications in your industry.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

markempa

MAY 19, 2005

It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates. I submit that if you are not asking and getting the answer to this question, you could be generating word of mouth, but not the good kind.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Convince & Convert

JULY 27, 2012

Or we’re big proponents of correlation studies as well, right? It turned out also, that people who had this very, very strong likelihood of recommending your brand turned out to be the only people who grew your business through word-of-mouth. Jay: Or the results may be self-evident. Eric: Yeah.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Convince & Convert

JULY 13, 2012

Now, this particular report is very much correlation, not causation. Part of having a presence is all about mitigating negative word of mouth. There’s the people that came out of the digital, online, more tech focused path, and there are those that come out of the PR, communications, journalism, type of path.

Work Management 113

Work Management Enterprise Management Stats Marketing Management 113

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. In marketing automation platforms, workflows represent a series of emails correlated to certain actions taken on a website.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. In marketing automation platforms, workflows represent a series of emails correlated to certain actions taken on a website.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. link] #socialmedia #brsocme [link] Nathan Jokers Myself included. Im Jay Baer.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129