Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 105

Marketing AI Work Management Marketing Management Customer Satisfaction 105

Navigate the Channel

DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Leveraging AI has become essential for automating and optimizing various aspects of brand promotion, particularly for those lacking the workforce required for manual efforts.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

ClearVoice

MARCH 31, 2023

Artificial intelligence and machine learning are emerging technologies disrupting industries. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. Expressing your brand voice AI is fast.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. It transforms your static data into a dynamic, intelligent resource, making decisions not just informed but visionary.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Our collective 50 years of experience in marketing technology includes AI expertise. AI is a huge enabler of this.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Hubspot

NOVEMBER 20, 2023

AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. Don’t worry.

Marketing AI 72

Marketing AI Work Management Top of Funnel Marketing Management 72

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? Think of it as generating ICP using AI Analytics.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. AI algorithms are adept at processing vast volumes of data with remarkable speed and accuracy. One of the key advantages of AI is its ability to uncover patterns and correlations.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 98

Marketing AI Ideal Customer Profiles Allocation Analysis 98

Salesforce Marketing Cloud

AUGUST 17, 2022

Artificial intelligence (AI) touches billions of people daily. AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. Innovate with AI.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Martech

SEPTEMBER 14, 2022

Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? Read next: Marketing analytics: What it is and why marketers should care. Avoiding correlations to discover real causes.

Marketing AI 96

Marketing AI Correlation Loyalty Paid Search Agency 96

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off.

Marketing AI 286

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 286

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. Seemingly, marketers are behind. Good news for marketers: everyone is confused about AI.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Much has changed since ChatGPT’s release.

Marketing AI 78

Marketing AI Research Tactics SME 78

Convert

JANUARY 17, 2024

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

JANUARY 31, 2017

If the computer successfully fooled the interrogator into thinking it was a human, the computer was said to successfully have artificial intelligence. Since the days of Alan Turing, there’s been decades and decades of debate on if his test really is an accurate method for identifying artificial intelligence.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

6sense

FEBRUARY 25, 2016

Unfortunately, that doesn’t always correlate with being right.” – Amanda Kahlow. At the recent MIT Technology Conference on February 20, our founder and CEO Amanda Kahlow took the stage with a panel to discuss how artificial intelligence (AI) will change the face of the workplace. The Promise of AI.

Marketing AI 48

Marketing AI Conference Correlation Opinions 48

Atomic Reach

AUGUST 11, 2022

A long time ago, before we at RAD AI created our unique AI with EQ influencer marketing solution, we had lost our way. The seduction of influencer marketing had taken over and we could no longer tell what was real and what was not. Marketing Rehab. We claimed what we were doing was authentic, but was it?

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success. Construct an Ontology to Train AI.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

TrustRadius Marketing

NOVEMBER 9, 2022

The reality is that people won’t continue to use a product or service that’s constantly struggling with downtimes or outages. Artificial intelligence for IT operations (or AIOps) uses machine learning models and big data to collect, process, and analyze data from multiple sources. Data Trends & Marketing Opportunities.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. For example, artificial intelligence or cloud-based services.

Planning 192

Planning Work Management Paid Search Agency Marketing Management 192

Heinz Marketing

MARCH 18, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Read on… How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023 : Dorien Morin-van Dam on Marketing Smarts [Podcast] hosted by George B.

B2B Sales 52

B2B Sales Tactics Paid Search Agency Ads 52

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. What is Sales Automation? The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

B2B Digital Marketer

MARCH 17, 2022

But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. 16:21 – Technical SEO. Jon’s LinkedIn: [link].

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Salesforce Marketing Cloud

APRIL 27, 2022

When companies can’t find people, what are they going to do to maintain productivity and product quality?” While it may seem counterintuitive employment would rise as companies add more automation, having robots and artificial intelligence (AI) working alongside people actually can increase productivity, Burnstein said.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98