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Why every business needs a social media business audit

Biznology

LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Have I noticed any correlation to posting frequency and how my audience grows? I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Be tactical.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. What’s intriguing is the shift in objectives as we dive deeper into the list. Beyond Video Marketing.

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A Guide to Social and Paid Attribution Reports

SmartBug Media

This attribution model is popular among advertisers, because it provides the most credit to the last interaction that a customer had with one ad and its correlating keyword. Recently, Google Ads brought YouTube into their attribution reporting and has made its data-driven attribution model available to advertisers. Last Click.

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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Content Marketing Institute

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. The top challenge manufacturing marketers face with measuring content performance is difficulty integrating/correlating data across multiple platforms (48%). Promote them through various channels to maximize their reach and impact.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 88% , Instagram beats both Facebook and LinkedIn. With hundreds of millions of members in more than 200 countries , LinkedIn holds the top spot for B2B advertisers to reach global professionals. conversion rate for U.S.