MindFire

JULY 13, 2021

How does it work with all the other marketing services (including direct mail) they offer? We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Contently

MARCH 26, 2021

First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. I have a theory.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Biznology

FEBRUARY 17, 2017

That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Choose your most valuable two or three accounts and state why you think those accounts “work” for your business. Have I noticed any correlation to posting frequency and how my audience grows?

Social Media 144

Social Media Business Media Profiling 144

Marketing Insider Group

JULY 28, 2020

A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Many tasks or activities within content marketing work well with automation. Last, the authors correlate the results of the acquisition trend. That’s an overly broad generalization. The argument has some holes.

CMO 312

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 312

Tomorrow People

NOVEMBER 30, 2018

With a contractor, it’s about getting straight to the point with something really tangible, like rebates or reminder alerts, as a way to remind them that if they work with us, it can help them get their project delivered much quicker. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. Yet there is reticence.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Biznology

APRIL 28, 2017

It just works. Instead of focusing your efforts on the thing that works, your efforts get scattered. For instance: I once worked with a brilliant consultant. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Does it correlate to a certain something that happened (for instance, a webinar series)?

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

ClearVoice

MAY 7, 2024

For example, you can customize your marketing messages to align with the users’ expectations and experiences on platforms such as LinkedIn. The techniques can uncover correlations and hidden insights that traditional analysis approaches can overlook. Customized content delivery.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

MindFire

MARCH 7, 2023

How does it work with all the other marketing services (including direct mail) they offer? How does a printer, agency, or marketing services company start — and scale — their offering?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

B2B Digital Marketer

MARCH 17, 2022

Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike. 28:17 – Does top-page ranking correlate to more revenue? You will gain propulsion when everything works together in concert.”. Jon’s LinkedIn: [link]. 32:53 – Connect with Jon Lightfoot.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Oktopost

DECEMBER 5, 2022

SEO involves a lot of technically challenging work, like website speed optimization. SEO and SMM work with content and can be effectively combined for content marketing. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role. Hindering Career Growth In most cases, a job title correlates to the amount of money an employee earns.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

Heinz Marketing

OCTOBER 1, 2019

Over the years we added and subtracted various pieces of productivity advice as we learned more about what worked for driving execution, behavior change, and results. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. All behaviors here correlated with both Extreme Productivity and Happiness.

Product 91

Product Correlation Case Studies Training 91

Zoominfo

JUNE 4, 2018

Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Social Media 98

Social Media Tools Media Lead Scoring 98

ClearVoice

MAY 28, 2021

SOV is crucial because it strongly correlates to market share and revenue. Image source: LinkedIn B2B Marketing report. For example, let’s say you’re trying to work out your SOV for Facebook mentions. SOV is crucial because it strongly correlates to market share and revenue. But why is share of voice so important?

Correlation 52

Correlation Comparison Click Rate Work Management 52

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. Click To Tweet. Sounds a little dirty, doesn’t it?

Lead Ranking 94

Lead Ranking Top of Funnel Correlation Lead Scoring 94

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Salesforce Marketing Cloud

APRIL 27, 2022

While it may seem counterintuitive employment would rise as companies add more automation, having robots and artificial intelligence (AI) working alongside people actually can increase productivity, Burnstein said. Burnstein said there is a direct correlation between a robust economy and hiring and automation.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Tiecas

AUGUST 14, 2023

Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. They were from around the world, from different industries in varying job functions, and working within companies ranging in size from Micro (1 – 9 employees) to Large (1,000+ employees). You shouldn’t be.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Social Media 144

Social Media Tools Media Lead Scoring 144

Content4Demand

AUGUST 11, 2021

This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. Tracking your progress makes good sense, and by all means continue to monitor things like LinkedIn followers and podcast listeners.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. But it’s evident that even the most basic applications have been bolstered by the advent of machine learning and AI in new ways — empowering business development professionals to forgo aforementioned non-selling, administrative work.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Tiecas

JANUARY 27, 2024

By following a solutions-oriented format, manufacturing companies can attract potential customers seeking specific solutions or information related to their work-related problems. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. Look no further.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

AUGUST 21, 2018

In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. Adopting Lean requires teams to transform the way they work—and transformations do not happen overnight. Using Kanban, teams can learn how to actively manage their work, instead of allowing their work to control them.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Unbounce

AUGUST 26, 2021

Across the board, it appears that videos generally correlate with neutral or even negative page performance. But our analysis shows that people coming to your page from Facebook or LinkedIn generally convert on video landing pages as often as those coming from organic search or referral channels.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

SmartBug Media

NOVEMBER 30, 2020

In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions. Understanding each marketing platform’s attribution reporting is key to achieving the fullest picture of which platforms are working for your business. Last Click. First Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

DiscoverOrg

JULY 6, 2016

Originally aired 6/24/16, his interview with DiscoverOrg CEO, Henry Schuck, focused on the importance of access to the right information, which is particularly crucial in enterprise sales because the accuracy of that information directly correlates to improving sales commissions. Below are some topical highlights of that podcast.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

illumin

SEPTEMBER 29, 2023

This format works best for ads played during podcasts that are also video recorded. The entertainment value of a podcast ad correlates to the audience engagement it generates, so marketers need to be sure to create ads that feel authentic to the podcasts they live in. Why advertise on podcasts? Podcasts have an 85% engagement rate.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

LeanData

OCTOBER 26, 2022

This involves not only online research, but also reaching out to peers on LinkedIn, Modern Sales Pros , and Slack communities like RevGenius , and Wizard of Ops. . When dealing with software vendors, Maxey says, “Don’t correlate being nice with having a good product. In months two and three, start your active buying journey.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Contently

DECEMBER 2, 2021

After two weeks, I knew I didn’t want to work for an investment bank. Thoughts on the Market works for two reasons. In a joint study on thought leadership , LinkedIn and Edelman found that timeliness and brevity were key to engagement. I didn’t start my career at an ad agency or a literary magazine.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We Our work with Contently was to help us build an enterprise program that could serve content to the top of the funnel.”

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why?

Linkedin 108

Linkedin Analytics Budget Programs Top of Funnel 108

Brandpoint

FEBRUARY 21, 2023

One of our core values, Client Elation, continually reminds us that the work we do daily should also place our clients as the hero of our story. Does this headline work? With our instant reporting, you’ll be able to see what worked and where and relaunch with a fine-tuned strategy in place. What are the click-throughs?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

PureB2B

MAY 30, 2022

Even if your other marketing channels are working, social selling can be a brilliant addition to your channel mix. But once it’s working, it’s going to be a fantastic lever for growth. Create s publishing schedule that works for you, for example: 1 post on LinkedIn per day. Grow your brand awareness.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

Hubspot

MAY 30, 2023

Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. It’s just another tool, not unlike Grammarly or SEMrush, or other tools which help us work smarter and not harder.” Whatever prediction is right, generative AI will change how sales professionals work.

Generation 76

Generation Lead Ranking Enterprise Management User-Generated Content 76