Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. What is customer advocacy?

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Marketing Insider Group

OCTOBER 20, 2020

An effective employee advocacy program ultimately results in lasting brand-customer relationships. Dell drives thousands of clicks to their website via a sustainable employee advocacy program that results in roughly 10% of its employees promoting the brand on social media. Prioritize this program as a core organizational process.

Business 353

Business Work Management Correlation Cable 353

Circle Studio

NOVEMBER 23, 2021

Google’s core web vitals. Another trend impacting 2022 is the rollout of Google’s core web vitals. Announced in May 2020, Core Web Vitals is Google’s user-focused metrics designed to gauge a website’s health in terms of user experience. Look for B2B firms to make a concerted effort to address core web vitals in 2022.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Influitive

FEBRUARY 16, 2021

A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions.

Communities 130

Communities Ad Building Automation Relevance 130

Marketing Insider Group

SEPTEMBER 24, 2019

When you know the potential pitfalls, you can avoid them and ensure that both your business and your employees reap the maximum benefits of a robust employee advocacy program. c) The real benefits of participating in an employee advocacy program for individuals are obscured. Quick Takeaways. Having No Guidelines.

Activities 194

Activities Guidelines Curation Work Management 194

Marketing Insider Group

SEPTEMBER 6, 2019

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways. Focusing Too Much on Incentives and Gamification.

Guidelines 176

Guidelines Work Management Curation Social Media 176

EveryoneSocial

SEPTEMBER 12, 2023

When LinkedIn Elevate shut down in 2021, there’s a reason why LinkedIn redirected traffic from that page to EveryoneSocial — and it’s not just because we’re the best employee and brand advocacy solution on the market. What we want to know: How was your content organized and structured in your previous advocacy platform? “To

Eye-Tracking 76

Eye-Tracking RSS Advertising Benchmark Training 76

Choozle

APRIL 9, 2024

At its core, solidarity involves listening to marginalized voices, amplifying their experiences, advocating for their rights, and taking tangible steps toward creating an inclusive and equitable society where everyone can thrive. Don’t forget that self-advocacy is equally important. But solidarity doesn’t end there.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Here’s what you need to know about encouraging employee advocacy. Jump to Section First of all, what is employee advocacy?

Social Media 62

Social Media Media Opt-out Opt-in 62

G2M Solutions

MARCH 27, 2023

Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ. It aims to link each stage of the donor journey, from initial awareness to advocacy, and to build strong, long-lasting relationships with supporters.

Touchpoints 62

Touchpoints Loyalty Paid Search Agency Ad Building 62

Martech

FEBRUARY 9, 2024

At their core, micro-communities are small, focused online groups where like-minded people dive deep into specific interests or goals. Advocacy programs : Reward active members with exclusives, turning them into brand ambassadors while giving them a place to connect, share, or ask questions outside of purchase funnels.

Communities 119

Communities Top of Funnel Word of Mouth Enterprise Management 119

Heinz Marketing

JULY 13, 2023

Understanding the Human Connection At its core, marketing revolves around understanding human behavior, desires, and aspirations. The Power of Employee Advocacy When trust is nurtured within our teams, employees become brand advocates. Employee advocacy plays a vital role in building trust externally, as well.

Trust Marketing 96

Trust Marketing Customer Satisfaction Loyalty Transparency 96

Oktopost

JULY 4, 2022

A huge time-saver, being able to plan and schedule your social posts is typically a core functionality in social media management platforms. Social listening is a core, and often overlooked, function of a social media management platform. In fact, we recently used employee advocacy to increase social conversions by 266%.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Sprout Social

NOVEMBER 1, 2021

Employee advocacy has a lot of benefits for both the company and the employee. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? What is employee advocacy? Employee advocacy is the promotion of a brand or company that an individual works at. Social media advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Vision Edge Marketing

OCTOBER 10, 2023

By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. If you’ve mapped your processes, especially those that are core processes, fantastic. We have found that process maps play a significant role in six ways: 1.Customer-Centricity

Process 229

Process Optimization Work Management Marketing Management 229

Oktopost

AUGUST 4, 2023

They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media. The metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing.

Practices 62

Practices Best Practices Social Media Work Management 62

Lake One

OCTOBER 19, 2023

Employee advocacy is the unsung hero of social media success. Employee Advocacy for B2B Brands Employee advocacy involves enlisting employees to create and distribute social media posts organically and proactively. It works best when employees go beyond simply following instructions or sharing pre-written posts.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Oktopost

MAY 16, 2022

You bring your employees and colleagues into your core messaging. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. From employee advocacy?

Social Media 91

Social Media B2B Thought Leadership Media B2B 91

Webbiquity

FEBRUARY 5, 2021

Your solutions to every objection needs to be geared towards removing your product from a position of disadvantage, and focusing on core product value. This calls for a sharp focus on meeting your customers needs and building advocacy. This helps them to make quick, informed purchase decisions, and you to improve conversions.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies. What is Customer Advocacy Marketing? 9 Advantages of Customer Advocacy. What Is Customer Advocacy Marketing?

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Content Standard

OCTOBER 5, 2023

Contrarily, an overemphasis on metrics can make marketers forget their core strength: understanding what’s going on with customers at the core. 24:47] Marketing & Employee Advocacy – When it comes to engaging employees in the concentric circle model, marketers tend to try a ‘one size fits all’ approach. This is a misstep.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 102

Oktopost

AUGUST 4, 2023

The most impactful and rewarding way to do this is by executing an employee advocacy program on social media. After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum. Employee advocacy is about representation and putting a human face to your business.

Practices 48

Practices Best Practices Sales Qualified Leads Work Management 48

Oktopost

APRIL 6, 2023

There is – and always will be – room in thought leadership for your brand’s voice and core values to take center stage, and for you to inspire your audiences in a way that fosters a more emotional connection. What is social advocacy, and how does it support thought leadership? In other words, to embrace social media advocacy.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Now more than ever, consumers also consider a company’s culture and core values before committing to being their customer. Inspire evangelism and embrace customer advocacy.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Martech

SEPTEMBER 27, 2023

What caught my attention was that it was fundamentally the only reason that spoke to the customer, the entity that should be at the core of everything marketing does. However, only 38% of organizations stated this as the compelling reason, closely followed by cost (37%). Even with that being the top answer, there is a fundamental problem.

Peer-to-peer 115

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 115

Salesforce Marketing Cloud

JANUARY 3, 2024

Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. To create a better user experience, I need to understand these things that are around the space but not (necessarily) in my core skill set.” This can create miscommunications.

Design 105

Design Validation Lock-In Class 105

Martech

JANUARY 9, 2023

Online communities — for both customers and developers — are also increasingly important to strengthen platform support, advocacy and market penetration. Many MAP vendors have roots in email marketing, which continues to be a core function and is often the only function customers use. Core and advanced functionalities of an MAP.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 130

Top Rank Marketing

FEBRUARY 12, 2024

Employee advocacy: Don’t underestimate the influence your own employees and internal experts can have on your marketing strategy! Blogging with B2B influencers Blogs are not the core atomic unit of content marketing that they once were, but they remain key for driving organic traffic to your company website.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Onalytica B2B

OCTOBER 11, 2017

“Influencer marketing at its core is about developing real relationships to ultimately champion your influencers to market with you.” High quality content is co-created with influencers, effectively amplified and the result is that brand advocacy flourishes. ” Amanda Maksymiw, Content Marketing Director, Fuze.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

ANNUITAS

AUGUST 21, 2023

And of course, CX is a requisite for customer growth and for customer advocacy. One, it must identify the ideal core pre-sale and post-sale customer journey, stakeholders, and modes of interaction – zeroing in on key insights that shape the journey.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Your mission statement should form the core of your company culture, so it’s worth going back to basics and making sure that yours really represents the values your company stands for. Why Company Culture is So important.

Product 206

Product Paid Search Agency Planning Storytelling 206

Oktopost

FEBRUARY 24, 2022

Social selling, a common usecase of employee advocacy , is an alternative to cold calling and conventional practices, social selling is using social media networks to prospect, build relationships, and provide a unique customer experience. per month for Core or $159.99 Plans currently cost $79.99 You’ll have to pay $99.99

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Oktopost

MARCH 24, 2022

With employee advocacy, your goal is to show potential employees that they can grow as workers and individuals as a member of your company. One key difference between employee advocacy and other types of employer branding is that employee advocacy comes from the employees themselves. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Brand Identity Branding Campaigns 107

Lenny's Newsletter

SEPTEMBER 7, 2023

Eight years later, as Senior Director of Marketing, she continues to lead Figma’s bottom-up growth motion, along with community, events, social, advocacy, and Figma for education. She also helped the team through the journey to find product-market fit and built the team that drove Figma’s unique bottom-up growth motion.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. This can make or break a deal for your business.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Heinz Marketing

APRIL 19, 2024

The Power of Advocacy Marketing can help turn satisfied customers into brand advocates to attract more best-fit customers. But the core principle remains: marketing – when focused on nurturing existing relationships – is a powerful force driving customer retention and expansion. Of course, these are just a few examples.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59